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Jeffrey Hayzlett's Book "Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits" Hits Top 50Hayzlett Guides Readers to Drive Change and Grow Profits With Second Book (January 11, 2012)
NEW YORK, NY -- (Marketwire) -- 01/11/12 -- Jeffrey Hayzlett, Former Fortune 100 c-suite executive, global business authority and sometime cowboy now adds the accolade of Bestselling Author to his resume for a second time.
"Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits" has shown outstanding results in its first week of publication. The book hit the top 50 for marketing books and top 100 for Management and leadership books on Amazon's Kindle Bestseller's lists.
Hayzlett emphasizes, "We are excited Running the Gauntlet is striking the right chord with business leaders and owners who are about achieving growth. For years we've watched American businesses improve their cost cutting and downsizing. Business leaders are recognizing that now is the time for growth and effecting change to build businesses, rather than scaling them back."
Running the Gauntlet is the first book to feature interactive opportunities for the reader, enhancing how people read and consume information today: 35 short chapters running no longer than an extended blog post, with each chapter title written as a Tweetable lesson of 140 characters or less. The book also offers videos that can be activated on any device from iPad to laptop to mobile; accessible through cutting-edge 2D mobile barcodes called "SnapTags" by SpyderLynk. By incorporating this mobile marketing technology throughout the book, Hayzlett takes reading to a whole new dimension, allowing the reader to go directly to videos and interact at each chapter.
This new and innovative technology takes Running the Gauntlet to the digital market. SnapTags are designed to reflect the brand image or icon of the product or service, in this case, the icon from the cover of the book. While other companies like Toyota, Pepsi Zero and Orbit Gum already use the technology, Hayzlett is the first to introduce this to the publishing world.
Tony Hsieh CEO of Zappos.com and bestselling author offers Running the Gauntlet high praises, "If the shoe fits, wear it! Jeff's advice fits any hard-charging business owner and leader."
"Running the Gauntlet just played the Trump Card. This book is terrific!" adds EVP of the Trump Organization, Ivanka Trump.
In his first bestselling book, The Mirror Test, Hayzlett asked business leaders to step back and reexamine their organizations to determine what kind of change they needed to succeed. In Running the Gauntlet, he encourages business leaders to take the next step, to look forward and think critically about the actions they must take to prepare their companies for change.
About the Author:
Jeffrey Hayzlett is a global business celebrity and former Fortune 100 c-suite executive. From small business to international corporations, he has launched ventures blending his leadership perspectives, insights into professional development, mass marketing prowess, and affinity for social media. He is a well-traveled public speaker, the author of the bestselling book, The Mirror Test, and celebrity editor to one of the largest-circulation business publications and one of the most compelling figures in global business. Dubbed "a born leader" by Mark Burnett, Hayzlett has successfully leveraged multiple media appearances on programs like Fox Business News, MSNBC's Your Business and NBC's Celebrity Apprentice with Donald Trump. Drawing upon an eclectic background in business, buoyed by a stellar track record of keynote speaking, and deeply rooted in cowboy lore, Jeffrey energizes his role driving and delivering change. He is a turnaround architect of the highest order, a maverick marketer who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance and brand building. For more information, visit hayzlett.com or follow Jeffrey on Twitter @JeffreyHayzlett, or Facebook.
For more information on using SnapTags, visit SpyderLynk.com.
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