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Jarden Consumer Solutions Selects Interaktiva to Create Digital Marketing Campaign for One of Its Premium BrandsInteraktiva Digital Marketing Launches the Margaritaville(R) Cargo Mixed Drink Maker Landing Page and Party It Up Mobile App (June 05, 2012)
MIAMI, FL -- (Marketwire) -- 06/05/12 -- Interaktiva Digital Marketing, a full-service online marketing firm, was chosen by Jarden Consumer Solutions (www.jardencs.com) to develop a digital marketing campaign for the Margaritaville® Cargo Mixed Drink Maker (www.margaritavillecargo.com/product.aspx?pid=9015), one of the company's premium products, used under license. Interaktiva will create a comprehensive campaign that will include creative design and landing page, social media strategy, contests and promotions, a mobile application, email marketing, digital advertising and media relations. The campaign kicks off in the U.S. in June with the launch of the Mixed Drink Maker landing page (www.themixeddrinkmaker.com) and Party It Up mobile application.
"We look forward to the opportunity of expanding into a new market and working with Jarden Consumer Solutions to increase awareness and generate buzz for the Mixed Drink Maker," said Francisco Manrique, Interaktiva Digital Marketing President and CEO. "The Mixed Drink Maker's campaign reflects the product -- it is innovative, unique, fun, interactive and the life of the party!"
Margaritaville® Cargo Mixed Drink Maker
The Margaritaville® Cargo Mixed Drink Maker is the only product that has the technology to flawlessly make 48 different cocktails (16 recipes per liquor type) with just the press of a button. This bartender in a box not only makes drinks, it makes the party. Party hosts can pick their favorite drink from the easy-to-read digital display or choose at random with the "I Feel Lucky" button and let the machine do the rest. All that's left to do is get out from behind the bar and enjoy the party!
About Jarden Consumer Solutions
Jarden Consumer Solutions (JCS), a wholly owned subsidiary of Jarden Corporation (NYSE: JAH), is a leading consumer products company that designs, manufactures and markets, nationally and internationally, a diverse portfolio of consumer products under world-class brands such as Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, skybar®, Sunbeam®, White Mountain®, and VillaWare®. JCS is headquartered in Boca Raton, Florida and employs more than 10,000 people in 15 countries. More information about JCS can be found on the Web at www.jardencs.com.
About Interaktiva Digital Marketing
Interaktiva is a full-service digital marketing agency based in Miami that serves clients such as Jarden Consumer Solutions and Telemundo Internacional. The company was launched in 2011 and offers website solutions, social media strategies, online media planning, emerging platforms, emails and CRM, and analytics and metrics services. Since its brief inception, the company has been nominated three times for the prestigious Awwwards and CSS Design Award, which recognize the best developers, designers and web agencies in the world. For further information, visit the agency's website at www.interaktivaonline.com.
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