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JadooTV, Inc. and Pearl Media Group Ltd. Launch a Partnership for Streaming Live and On-Demand South Asian Content(June 28, 2012)
SAN FRANCISCO, CA and DUBAI, UNITED ARAB EMIRATES -- (Marketwire) -- 06/28/12 -- JadooTV, Inc. and Pearl Media Group Ltd. ("PMG") announced a deal today to launch the JadooPLUS premium entertainment service on JadooTV's set-top box streaming platform, featuring high quality licensed content from India, Pakistan, Bangladesh, Sri Lanka, Nepal, and Afghanistan. The service will be available to customers of the JadooTV set-top boxes.
JadooTV is a global leader in the South Asian content consumption market, bringing customers highly desirable content at very reasonable packaged prices supplemented by an advertisement-supported model. Independent polls have shown that viewers of South Asian diaspora tend to watch South Asian content as opposed to mainstream content. The altered viewing habits make JadooTV and JadooPLUS ideal platforms for mainstream advertisers to market their products to an affluent captive audience of South Asian heritage.
"We are thrilled with the partnership with PMG as this relationship is pivotal to our mandate of being the premier South Asian platform for Internet-based content. Our loyal JadooBox owners will now get to enjoy an even more diverse selection of Live TV and On-Demand Videos from their homelands," said Sajid Sohail, Chief Executive Officer, JadooTV, Inc.
"We're excited about partnering with JadooTV as the first platform to launch JadooPLUS our OTT entertainment service, enabling us to reach the largest base of South Asian IPTV customers worldwide. We believe customers will be the ultimate beneficiaries of this relationship with an enhanced content selection and access to their favorite content on multiple screens whenever they desire," said Faisal Aftab, Co-Founder and Chief Executive Officer, Pearl Media Group Ltd.
The service comprises an extensive offering of South Asian channels including:
UTV Movies, UTV Stars, UTV Bindaas, Manoranjan, Dhamaal, Mastiii, Big Magic, E24 Bollywood, News 24 Online, Aaj Tak, Headlines Today, Dilli Aaj Tak, Tez, News Express HD, HUM TV, Masala TV, Style360, Dunya News, Express News, Express Entertainment, Aaj TV, Aaj Entertainment, Play TV, Samaa TV, Waqt TV, Indus Vision, Indus Music, Oxygene, Kohenoor, City 42, Sindh TV News, Awaz, ABC TV Nepal, Nepal TV, NTV Plus and Vision Nepal, Nooor TV and many more.
In addition, JadooPLUS will include a large selection of On-Demand TV Shows, Videos, and Movies from South Asia.
JadooTV is a consumer technology and services company based in Silicon Valley, committed to delivering Live and On-Demand content to viewers via its proprietary Internet based set-top box (STB). JadooTV is the leading distributor of Internet based South Asian television content, bringing Television, Movies, and Music to South Asian diaspora from India, Pakistan, Bangladesh, Afghanistan, Nepal, and Middle East. For more information on JadooTV visit: www.jadootv.com
About Pearl Media Group
Pearl Media Group is a content aggregation and dissemination company based in Dubai, offering content owners and consumers multi-platform solutions and service offerings. PMG owns and operates JadooPLUS as a premium Over The Top (OTT) entertainment service consisting of Live TV and On-Demand content. JadooPLUS targets the South Asian diaspora worldwide through Internet connected devices such as smart TVs, tablets, set-top boxes, gaming consoles, and mobile devices.
For more information on Pearl Media Group visit: www.pearlmediagroup.com
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