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JVC Selects ATI Digital TV Technology

(July 20, 2005)

ATI Technologies Inc. announced that Victor Company of Japan, Limited (JVC), one of the world's leading producers of high-definition televisions (HDTVs), reaffirmed ATI's position as the digital TV (DTV) technology leader by choosing the Xilleon(TM) 226 plus ATI's CARD (Customer Application Ready Design) and demodulation technology for its new high-end Plasma Display Panel and rear-projection HDTVs. 

   The JVC HDTVs (AV-56WP94, PD-50X795 and HD-61Z585) take advantage  of the high quality display features in Xilleon 226, coupled with  exceptional signal reception enabled by ATI's demodulation  technology. These HD displays also support ATSC (Advanced Television  Systems Committee) signal standard, dual high-definition signal  decode, and the newly accepted CableCARD(TM) interface. The Consumer  Electronics Association projected that 2005 sales of Digital  Cable-Ready (DCR) HDTV sets, featuring CableCARD connectivity, would  grow three fold to 3 million. CableCARD allows DCR TVs to receive  digital programming, including HD programs, without the use of a  set-top box. 

   JVC is headquartered in Yokohama, Japan and reported worldwide  sales of more than $8.7 billion US in 2004. The company is recognized  as a TV industry innovator. For example, JVC invented the VHS video  tape standard. 

   "JVC has a strong relationship with ATI after working with the  company's incomparable DTV group for over two years," said Dr.  Kazuyuki Ebihara, General Manager, Digital TV Department of  Technology Development Division, Victor Company of Japan, Limited  (JVC). "ATI's latest technology brings JVC tremendous value and  ensures that our DTV products will be successful in the market. ATI's  CARD software support has been outstanding and we look forward to  continuing this relationship." 

   "ATI's renowned DTV technology continues to generate success for  the industry's leading HDTV manufacturers," said Daniel Eiref,  Director of Marketing, DTV group, ATI Technologies Inc. "Industry  leaders, such as JVC, can take advantage of our mature CARD software  technology to deliver flexible HD solutions. Together our Xilleon,  demodulation and CARD technologies offer 'one-stop-shopping' for HDTV  manufacturers." 

   ATI's CARD is a highly scalable and complete software stack and  reference platform that enables HDTV manufacturing customers to  produce ATSC or DCR HDTV products (for CableCARD solutions) with  minimum investment in time and resources. Featuring a fully compliant  and tested modular architecture, the solution possesses the  flexibility to allow consumer electronics manufacturers to inject  their own level of customization that enables end-product  differentiation. 

   Xilleon 226 integrates into a single chip all the processing,  graphics, video, audio, and I/O (input and output) capabilities  needed in a set-top box or DTV. Included are a 300MHz MIPS(R) CPU  (central processing unit), dual-HD capable MPEG decoder, audio  decoder, dual display engine, 2D and 3D graphics engine, conditional  access, transport demultiplexers, PCI (Peripheral Component  Interconnect), USB (universal serial bus), and hard disk drive  interfaces. Xilleon 226 also features spatial-temporal adaptive  deinterlacing to ensure the highest quality video output. 

   About Victor Company of Japan, Limited (JVC) 

   Victor Company of Japan, Limited (JVC) was established in 1927  with the head office currently in Yokohama, Japan. JVC employs more  than 35,580 who are dedicated to research, development, manufacturing  and sales of audio, visual, computer-related consumer, professional  electronics and software, media products, and much more. Using  superior audio and visual technologies and communications networks,  JVC will create new ways to communicate through music and images -  vehicles that inspire people and expand the possibilities for  creative expression. For more information about JVC, visit

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Related Keywords:jvc hdtv, AV-56WP94, PD-50X795 and HD-61Z585, CableCARD, Xilleon


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