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Its What We Do(TM) Dominos Campaign To Showcase The Passion Behind The Pizza Brand

  (June 04, 2011)

(PRWEB UK) 4 June 2011

Dominos Pizza, the pizza delivery expert, is launching a brand campaign to showcase the companys passion behind each pizza delivery.

The new campaign focuses on a range of Dominos key areas including high quality ingredients, pizzas made freshly to order and deliveries to a vast range of locations in all weathers. The campaign features the new end line Its what we do and was developed by Dominos long-standing creative agency, Big Communications, in conjunction with Arena Media.

Dominos new brand campaign launches on ITV1 on Saturday night June 4, 2011, with 30 and 40 second TV ads appearing at half-time during the England v Switzerland Euro 2012 qualifier and the Britains Got Talent final. The ad has been directed by Stuart Rideout of Ridley Scott Associates, with the voice of famous urban legend poet John Cooper Clarke and featuring the music track Hunger by upcoming Sunderland band, Frankie and the Heartstrings.

Simon Wallis, sales and marketing director for Dominos Pizza, said: Dominos has been in the UK for over 25 years and while our marketing activity in the past has helped to raise awareness and promote specific pizzas and offers, we wanted to use this campaign to remind consumers what we stand for. Dominos has an extraordinary commitment to quality, service and hospitality and our aim is to deliver the ultimately convenient, feel good food. We wanted to highlight some of Dominos core values that make us different from other pizza companies and to show well always go the extra mile to deliver more for our customers its what we do.

The first TV ads will air on Saturday on ITV1, followed by further digital activity and press ads. For more information on Dominos, log on to

Dominos Pizza UK & IRL plc is the leading player in the fast-growing pizza delivery market and holds the exclusive master franchise to own, operate and franchise Dominos Pizza stores in the UK and the Republic of Ireland. The first UK store opened in Luton in 1985 and the first Irish store opened in 1991.

As at 27 March 2011, there were 672 stores in the UK and the Republic of Ireland. Of these, 530 stores are in England, 47 are in Scotland, 27 are in Wales, 18 are in Northern Ireland, one is on the Isle of Man, 48 are in the Republic of Ireland and one is a mobile unit.

Founded in 1960, Dominos Pizza is one of the worlds leading pizza delivery brands. Through its primarily franchised system, Dominos Pizza operates a global network of more than 9,350 Dominos Pizza stores in over 65 countries. Dominos Pizza has a singular focus the home delivery of pizza, freshly made to order with high quality ingredients.

Customers in the UK can order online at and customers in the Republic of Ireland can order online at In addition, iPhone customers can order by downloading the free Dominos app.

For more information, please contact:
The Dominos Pizza Press Office
Dominos Pizza Group Ltd
Tel: 01908 580654
E: pr(at)

Ref: DPGL/CM/433


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