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Island Fever Productions Animates Gallo Gold Medals

CG simulation of coins and ribbons falling in slow motion By DMN Staff Writer
Island Fever Productions, in association with Crush Voodoo of Santa Monica, has just completed work on a 30-second spot for Gallo of Sonoma. The spot features a computer generated effects sequence of three gold medals and ribbons falling and landing on the neck of a bottle of Gallo wine.

"Using a dynamic motion and cloth simulation along with some hand animation, we were able to achieve the perfect slow motion fall and landing of the three coins and ribbons, something that would have been very difficult to achieve with live action photography," says Michael Necci, Animation Director for Island Fever.


"Since we were simulating over-cranked, slow motion photography, the lighting had to be absolutely photo real," says Nick Ilyin, Effects Supervisor for Island Fever. Ilyin used Island Fever's custom lighting and rendering tools to achieve the result.

Island Fever Productions is a full service computer graphics production facility located in Santa Monica, CA specializing in character animation and visual effects for films and commercials.

For more information, go to www.island-fever.com.

Computer Animation:
Island Fever Productions, Santa Monica
Nick Ilyin, Effects Supervisor
Michael Necci, Animation Director

Client:
Gallo of Sonoma
Jeaneete Goss, Brand Manager

Production Company:
Flying Monkey Films, Modesto, CA
Tom Cox, Director
Vicki Moss, Producer
Ira Brill, Executive Producer
Megan Evans, Editor

Post Production:
Crush Voodoo, Santa Monica
Steve Weber, Executive Producer
Becky Fisher, Producer
Terry Silverman, Flame Artist

Agency:
Mountainview, London, England
David Barker, Creative Director
Anne Lacey, Producer

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Related Keywords:animation, effects, Island Fever, director

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