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Iomega Rolls Out New Hard Drives

Versatile Triple-Interface Models of Iomega External Hard Drive Now Shipping (December 21, 2004)

Iomega Corporation (NYSE:IOM), a global leader in data storage, today began shipping three triple-interface models of the newly redesigned Iomega(R) External Hard Drive. All three models, which come complete with backup and disaster recovery software, include FireWire(R) 800 connectivity for Mac users who want the highest speeds available.  Designed for individual Mac(R) OS users or Windows(R) users in small businesses and at home, the new drives are the fastest external hard drives ever from Iomega and are ideal for managing and protecting large files.

"This is Iomega's third-generation external hard drive design, so we have incorporated a lot of good customer feedback and insight," said Brad Nelson, product general manager, consumer products, Iomega Corporation.  "More and more computer users are working with massive data files-digital photos, downloadable music, and digital video clips to name a few-and they appreciate an external hard drive because it is so convenient for storage and backup. Iomega's External Hard Drive includes award-winning backup software too, so it's a great value."

Features and Benefits 

Several best-in-class features distinguish Iomega's triple-interface drives, which range in capacity from 160GB to 400GB*.  All are 7200 RPM drives and are whisper-quiet in operation.  All include USB 2.0 (Hi-Speed USB), FireWire(R) 400, and FireWire 800 interfaces.  All are packaged in a sleek and functional new enclosure with a high-gloss black finish, giving users two desktop placement options: horizontal, which lets users stack drives on top of each other; and vertical, which maximizes desktop space.  The vertical drive stand stows away in the drive enclosure when not in use.

Other features include a Kensington(R) security slot for high-traffic locations and an on/off switch for powering down the drive at night or on weekends.  Each drive also comes complete with Dantz Retrospect(R) Express for Mac users, as well as the award-winning Iomega(R) Automatic Backup software and disaster recovery software for Windows users.

Iomega Automatic Backup Software 

Iomega(R) Automatic Backup software provides advanced real-time backup that is automatic and "touch-free" -- users do not have to count on remembering to push a button or run a program. They simply select the files and folders to protect, set the backup schedule, and let Iomega Automatic Backup software do the rest. And restoring data is easy -- just drag and drop.

Iomega Automatic Backup software includes these advanced features:

* Enables touch-free backups whenever a file changes 

* Allows personalized backup schedules 

* Supports multiple backup locations 

* Saves multiple file revisions (user selectable) 

* Supports DVD, CD, hard drives, network drives, and solid-state  memory cards 

* Caches backup data when backup media is unavailable 

* Simplifies file restoration with drag and drop convenience

Disaster Recovery Software 

Also included is Windows-based disaster recovery software that lets users create a comprehensive disk image of the primary hard drive.  If the system crashes, or gets a virus, or the drive ever needs to be replaced, the user can easily restore all software and settings from the disk image, without the need to reinstall the operating system or individual programs.

Price and Availability 

New triple-interface drives (USB 2.0, FireWire(R) 400, FireWire(R) 800) are now shipping for availability at major retailers and online, with pricing starting at $199 for the 160GB model, $279 for the 250GB model, and $429 for the 400GB model.  All prices are U.S. suggested retail.

About Iomega 

Iomega Corporation provides easy-to-use, high value storage solutions to help people protect, secure, capture and share their valuable digital information.  Iomega's award-winning storage products include the Iomega(R) REV(TM) 35GB drive, popular Zip(R) 100MB, 250MB and 750MB drives; high-performance Iomega External Hard drives; Iomega Mini USB drives and Micro Mini(TM) USB drives; Iomega external CD-RW drives; Iomega Super DVD drives and the Super DVD QuikTouch(TM) Video Burner; and Iomega floppy USB-powered drives.  Iomega simplifies data protection and sharing at home and in the workplace with Iomega Automatic Backup software, Iomega Sync software, HotBurn(R) CD-recording software, and Active Disk(TM) technology.  For networks, Iomega NAS servers offer capacities of 160GB to 1.6TB.  For unlimited capacity and anytime, anywhere access, Iomega offers iStorage(TM) secure online storage.  Iomega also offers businesses and consumers a comprehensive data recovery services solution for recovering lost data due to hardware failure, file corruption or media damage.  The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at

NOTE: The statements contained in this release regarding development, production and distribution of the redesigned Iomega External Hard Drive, anticipated product pricing and availability, expected product performance and specifications, future applications for the new product and all other statements that are not purely historical, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such forward-looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward-looking statements.  Actual results could differ materially from current expectations.  Factors that could cause or contribute to such differences include, but are not limited to, the successful completion of product development and testing, market acceptance of, and demand for, the Iomega product, any difficulties encountered in ramping up production or other manufacturing issues, including component availability and pricing, co- development, production, and distribution issues, product pricing and conformity to specifications, dependence upon third party suppliers, competition, intellectual property rights and other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega's Annual Report on Form 10-K for the year ended December 31, 2003, and its most recent Quarterly Report on Form 10-Q.

* 1GB = 1,000,000,000 bytes.



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Related Keywords:Iomega , Iomega External Hard Drive, hard disk drive

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