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Iomega REV Drive Technology Debuts at IBC

Grass Valley shows REV Pro Drives and Disks for Infinity series of products (September 12, 2005)

Iomega Corporation, a global leader in data storage celebrating 25 years of business, today announced the introduction of the rugged Iomega REV Drive portable storage system as a built-in storage standard in a series of new IT-based line of next-generation Grass Valley acquisition, recording and storage devices.

At the International Broadcasting Convention (IBC) in Amsterdam, Grass Valley, a recognized leader in broadcast and professional acquisition and production, is unveiling its new Infinity Series of products that incorporate Iomega’s REV technology as a new recording medium. The Grass Valley Infinity Digital Media Camcorder and Infinity Digital Media Recorder include the new REV Pro drive and removable disk to provide the portability and cost-effectiveness of videotape with the speed, flexibility and ease of use of non-linear hard drive technology.

The Grass Valley products are the first such products to use off-the-shelf Iomega REV removable disks as recording and playback media. REV Pro 35GB* disks will allow users to record more than two hours of SD (standard definition) or 45 minutes of HD (high definition) video with complete flexibility in the use of encoding and compression schemes.

"Iomega's REV drive offers the professional audio/visual markets a superior cost-effective storage platform with remarkable capacity, throughput, and durability," said Werner Heid, president and CEO, Iomega Corporation. "Grass Valley's new breakthrough products showcase the superior capabilities of REV technology for professional storage needs in this market."

Grass Valley’s new REV Pro hardware is based on the Iomega REV 35GB drive, introduced in April 2004. To date, over 125,000 REV drives and 600,000 REV disks have been sold by Iomega to individuals, small businesses, government agencies and corporate offices as portable backup and archive storage solutions.

Grass Valley’s REV Pro disks will offer users superior performance at wide extremes of humidity, temperature and altitude. Master and user passwords provide content security with guaranteed corporate access. Each Grass Valley REV Pro disk will come preloaded with software for viewing, editing and metadata modifications on any PC.

“Our collaboration with Iomega to create the Grass Valley REV PRO disk has achieved one of the great goals of our industry—a completely open and extremely affordable recording medium for acquisition,” said Marc Valentin, president of the Grass Valley business within Thomson. “With REV PRO we can deliver true random access while reading writing without losing portability or making the user pay a high price.”

Grass Valley’s Infinity Digital Media Camcorder
The Infinity camcorder combines the best of Grass Valley’s multiple Emmy award winning camera engineering with the leading recording and connectivity technologies from the computing world.

It is the first camcorder to use off-the-shelf Iomega REV or REV PRO removable disks and professional-grade CompactFlash solid-state memory as recording and playback media. The REV Pro disk provides video professionals with tremendous workflow efficiencies, including nonlinear random access to video files, simultaneous playback while recording, and estimated 30-year archival storage.

Ideal for multi-format acquisition as well as migration from SD (standard definition) to HD (high definition), the Infinity camcorder provides a choice of video formats and standards selectable within the camera: 525i60, 625i50, 1080i50, 1080i60, 720p50, or 720p60. SD formats are selectable in either 16:9, 4:3 or letterbox aspect ratios. Users can encode video as DV25 (compatible with DVCam and DVCPRO), MPEG-2 for SD or HD, or the powerful JPEG 2000 compression scheme.

Grass Valley’s Infinity Digital Media Recorder
The Infinity Digital Media Recorder (DMR) is a low-cost VTR replacement that eliminates the compromises of tape-based video editing and playback. It uses off-the-shelf Iomega REV or REV PRO removable disks and professional-grade CompactFlash solid-state memory as recording and playback media.

This low-cost VTR replacement can be used anywhere a traditional VTR is used: as a field recorder, preview station, playout machine, or for ingesting material into editing environments. The Infinity Digital Media Recorder offers both SD and HD recording, choice of compression, and connectivity options. With multi-stream capabilities, the DMR can transfer SD video data while another source is being recorded.

REV Pro removable disks replace traditional videotape in the Infinity DMR because they are more rugged and durable, transfer video data at the speed of a hard drive, and offer random access to stored video clips. REV Pro disks replace videotape in the field, in preview rooms, in edit bays, in control rooms – anywhere VTRs are used. In addition, the DMR can be connected directly to a nonlinear editing workstation or, for greater accessibility, it can be attached to a file server for immediate enterprise-wide use.

Removable REV Pro Disks Offer Unprecedented Price/Performance
The extremely durable REV Pro removable disks provide the portability and cost-effectiveness of videotape with the availability, speed, flexibility and ease of use of true nonlinear media such as hard disks. Smaller than a deck of playing cards (10 x 77 x 75 mm), the compact REV Pro disk stores 35GB, enough to record more than two hours of SD or 45 minutes of HD video.

REV PRO products use standard laptop hard drive components but are engineered to provide all the benefits of portability, removability and archivability. For the video professional, REV PRO products offer many advantages over standard REV products, including enhanced bandwidth capacity (110 Mb/s real time record/playback for throughput for HD video) along with the needed overhead support for audio, time code, and metadata tracks. REV PRO products also offer simultaneous record/playback capability and faster rendering speeds for non-linear editing systems. On-board applications include reverse, stop and forward, and browsing, logging and trimming.

Pricing and Availability
Grass Valley REV PRO storage disks are expected to be available in Q4 2005 in 10-packs for approximately $75 per 35GB disk. The Grass Valley Infinity Digital Media Camcorder is expected to be available in Q1 2006, with prices starting at $20,000 US. The Grass Valley Digital Media Recorder is expected in Q2 2006 at a price of $10,000 US.

About Iomega REV Products
The Iomega REV 35GB drive is currently shipping in ATAPI, external USB 2.0, FireWire, SCSI, SATA and multi-disk autoloader configurations. The Iomega REV drive is the winner of more than 15 industry awards worldwide, including “Best of CeBIT America” for personal hardware and a PC Magazine “5 Stars” rating and Editors’ Choice award (June 22, 2004, issue).

Iomega REV drives and low-cost removable REV disks are popular in traditional network backup and archive applications, where REV disks offer superior speed compared to tape. Service agencies and individuals use 35GB REV disks as project disks and as tools for full system backup and disaster recovery.

* 1GB = 1,000,000,000 bytes.

About Thomson - Partner to the Media & Entertainment Industries
Thomson (Euronext Paris: 18453; NYSE: TMS) provides services, equipment and technology to help its Media & Entertainment clients – content creators, content distributors and users of its technology – realize their business goals and optimize their performance in a rapidly changing technology environment. The Group intends to become the preferred partner to the Media & Entertainment Industries through its Technicolor, Grass Valley, RCA and Thomson brands.

For more information:

Thomson's Systems and Equipment division develops video and film technologies, products and services sold to all major Hollywood studios, all major television, satellite, and cable broadcasters under the Grass Valley brand-name for the delivery of analog and digital entertainment. The division also includes Thomson's Broadband Access Products Business, which develops technologies and products for broadband and telecommunication networks to deliver digital entertainment and data to consumers and businesses.

For information about Grass Valley products from Thomson please visit

About Iomega
Iomega Corporation provides easy-to-use, high value storage solutions to help people protect, secure, capture and share their valuable digital information. Iomega's award-winning storage products include the Iomega® REV™ 35GB drive in several different computer interface models; Zip® 100MB, 250MB and 750MB drives; high-performance Iomega external hard drives; Iomega Mini USB drives, Micro Mini™ USB drives, and the Iomega Mixx™ MP3 player; the Iomega ScreenPlay™ Digital Media Adapter; Iomega external CD-RW drives; Iomega Super DVD drives and the Super DVD QuikTouch™ Video Burner; and Iomega floppy USB-powered drives. Iomega simplifies data protection and sharing at home and in the workplace with Iomega Automatic Backup software, Iomega Sync software, HotBurn® CD-recording software, and Active Disk™ technology. For networks, Iomega NAS servers offer capacities of 160GB to 1.6TB. For unlimited capacity and anytime, anywhere access, Iomega offers iStorage™ secure online storage. Iomega also offers businesses and consumers a comprehensive data recovery services solution for recovering lost data due to hardware failure, file corruption or media damage.

The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at


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Related Keywords:Iomega, REV Drive, Grass Valley, shows REV Pro Drives, Infinity, portable storage, storage, Infinity Digital Media Camcorder, Infinity Digital Media Recorder, DMR, REV Pro Disks, Thomson,

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