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Intuitive, Easy-To-Use Software Tops Wish Lists as Canadian Businesses Prepare for Growth and Greater IT Investments, Survey Finds

(April 12, 2010)

MISSISSAUGA, ONTARIO -- (Marketwire) -- 04/12/10 -- Fifty-four per cent of Canadian business executives are planning to boost their IT investments over the next several years and most of them are citing user experience as a critical factor, according to survey results released today by Microsoft Canada Co. When it comes time to evaluate technology, most respondents said intuitive interfaces (80 per cent) and ease of use (78 per cent) are the most important attributes they look for, ahead of security (77 per cent) and improving business processes (71 per cent). The emphasis on user interfaces is not just restricted to software - two-thirds of Canadian businesses also said it's important to have a visually appealing corporate website or intranet.

The survey findings come on the same day Microsoft Corp. announced the release to manufacturing of Visual Studio® 2010 and .NET Framework 4. The company also announced that Silverlight® 4 will release to Web (RTW) later in the week. Together, these technologies help provide developers with a simpler user experience, making it easier to produce quality code and build innovative applications.

"With so many companies revving up their growth plans and turning to technology to achieve their goals, the demand for software will grow, making it a great time to be a Canadian software developer," said Sean Graglia, Senior Product Manager of Developer Tools, Microsoft Canada. "But in order to be successful and meet growing demand for solutions, developers need to work as efficiently and productively as possible. Visual Studio 2010 and .NET Framework 4.0 are designed to provide developers with the tools they need to build reliable, easy-to-use applications for desktops, servers, Web browsers and devices - applications today's businesses need to remain competitive."

"Our customers rely on us to help solve their business challenges and unleash their true potential," says Ken Konkel, Team Lead of Core Development, iQmetrix. "The newest version of Visual Studio and .NET Framework builds on its core strengths, helping us streamline communication among developers, help further reduce the risk of downtime and improve how we track and report on software projects. By allowing us to work faster and more efficiently, we expand our business opportunities even further."

Enhancements Focus on Today's Business Needs

Visual Studio 2010 adds enhancements that ensure high-quality code, increase integration and support creativity. New features like IntelliTrace give testers and developers advanced options for testing and debugging while updates to the IDE, multi-monitor support and integration with the latest Windows® and Office technologies simplify everyday tasks. The robust functionality in Visual Studio enables developers to spend more time creating and less time interpreting code.

The .NET Framework 4 adds additional support for industry standards, more language choice, new support for high-performance middle-tier applications including parallel programming, and side-by-side installation with .NET Framework 3.5.

Silverlight 4, which will RTW later this week, offers powerful media and business application capabilities that enable developers to deliver compelling application experiences across the Web, TV, desktop and phone. New features in Silverlight 4 include extended out-of-browser capabilities, enhancements for enterprise application developers and more than 60 customizable pre-written controls to quickly build rich, interactive applications. For a full list of new features, visit:

Developers of Silverlight can now write their applications once and optimize for multiple scenarios to deliver engaging, high-quality experiences through all major browsers on Mac, Windows, and Linux client operating systems as well as a growing range of devices including Windows Phone, Symbian and Moblin. Developers can also take advantage of tools to develop mobile apps including comprehensive tools support for Windows Phone 7 Series and the new Silverlight for Symbian beta.

Product Information and Availability

-- To download, purchase or get more information on Visual Studio 2010, visit -- To download or get more information on the .Net Framework 4, visit: -- To download or get more information on Silverlight 4, visit:

About the survey

Microsoft Canada commissioned the survey from Strategic Counsel, which polled 350 Canadian business and technology decision makers across a range of businesses in February and March 2010.

Press inquiries only: Microsoft Canada
Chantelle Bernard
High Road Communications

Copyright @ Marketwire

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