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Introducing The Real Estate Book On the Go; Mobile Site and iPhone Application Bring Homebuying Content to the Palm of Your Hand

Leading Provider of Real Estate Information Launches New User-Friendly Mobile Tools (August 08, 2011)

LAWRENCEVILLE, GA -- (Marketwire) -- 08/08/11 -- More and more consumers are accessing local information from their mobile devices. In fact, 73 percent of local searches are performed though mobile web browsers, according to research by comScore Inc. In response to consumers' demands, The Real Estate Book, the leading content provider of real estate information online, in print, direct mail, social media and mobile platforms in North America, has launched the latest advances to their mobile resources: a mobile-enabled website, RealEstateBook.com, and a free integrated iPhone application. These tools provide a quick and easy way for homebuyers to search and filter through the thousands of properties in The Real Estate Book, connecting them not only to the details and information of each home, but also to advertisers with greater speed and convenience than ever before.

"This new mobile site makes our property listings a breeze to navigate," says Scott Dixon, president of Network Communication Inc.'s Real Estate Division. "It's a plus for everyone. The mobile site gives homebuyers the freedom to search wherever and whenever they please, and it allows our customers to extend their reach to more consumers while they're in search mode. It's all about making connections with ease and accessibility."

The mobile site provides the same search options and listings as the desktop version of RealEstateBook.com, with helpful features that include:

  • User-friendly screen displays that automatically fit on the iPhone, BlackBerry, Android, or any smartphone, making it easy to read and view all information at once
  • Full property details, including price, location, amenities, descriptions, floor plans and photos
  • Search by zip/postal code or nearby properties based on current location
  • Advanced search filters such as price, square feet, number of bedrooms and bathrooms, recent listings, and other options
  • One-click links to display an apartment on the map, view additional details, email the property, or get directions
  • Instant contact with the Realtor, by email or by phone (from compatible devices)
  • Automatically stores a history of recent searches
  • Customizable 'Favorites' category to keep a helpful short-list
  • Links for virtual tours and floor plans

Along with this mobile-enabled website, The Real Estate Book has launched a free iPhone/iPod Touch application, which can be downloaded either directly from the App Store or from RealEstateBook.com. These two tools comprise the initial tools for an expanding suite of mobile features that enable users to search, view, and save properties on the go.


The Real Estate Book has been helping real estate professionals connect with buyers and sellers for over 30 years. Available in print and online in over 400 markets across the U.S., Canada and the Caribbean, The Real Estate Book delivers credible, proven results to its advertisers who benefit from a wealth of experience and an integrated media platform that showcases their listings in a variety of ways. With 8 million magazines in print every 4 weeks, The Real Estate Book gets nearly 2 million unique visitors on its Web site, www.RealEstateBook.com, and features thousands of homes for sale, new home communities, and local information.

About Network Communications, Inc.
Network Communications, Inc. is a leading local media company providing lead generation, advertising and Internet marketing services to the housing industry. The Company's leading brands are Apartment Finder, The Real Estate Book, Digital Sherpa, Unique Homes, New England Home and Atlanta Homes & Lifestyles. NCI has market representation in more than 500 local markets around the United States. The Company's strategy focuses on providing high-quality and measurable marketing solutions to local clients by leveraging its proprietary prospect-focused distribution and content management infrastructure. NCI distributes more than 9.4 million local print catalogs of apartments for rent and homes for sale every month through more than 300,000 distribution points; NCI's websites are leading Internet destinations for consumers looking for homes to rent or buy, with an average of 2.0 million unique users every month; and it provides Internet marketing services using social media tools to its customers.

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MEDIA CONTACT:
Tami McCarthy
TMG Public Relations
212-750-5755
tami@tmgpr.com


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