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Introducing Protect Your Bubble: A New Online Insurance Brand for the Modern Consumer

Offering Affordable Protection for Your Gadgets, Pets and Travel (March 06, 2012)

ATLANTA, GA -- (Marketwire) -- 03/06/12 -- Protect Your Bubble launches today in the United States as the modern consumer's new choice for protecting the little things and moments in life that can have a big impact. Backed by a Fortune 500 company, Protect Your Bubble offers convenient and affordable protection programs for gadgets, pets and travel.

"Consumers traditionally think of insurance in terms of life, homeowners, health or auto policies, but times are changing, and there are so many other things we now want to protect," said Stephen Ebbett, President of Protect Your Bubble, Europe and North America. "We've identified moments and possessions that mean a great deal to today's consumer and plan to educate the market that they can now protect them."

Protect Your Bubble understands that the modern consumer is very different from even a few years ago. Not only are gadgets more prevalent, portable and essential than ever before, but pets have become an integral part of American families and well-earned vacation time is so precious, making trips even more valuable. While all of these things can have a huge impact on the life of a consumer, many people are still unaware that new and affordable insurance options exist for these specialty categories.

"At Protect Your Bubble, we recognize the importance of smartphones and tablets in the modern consumer's everyday life. We offer a specialized insurance product that protects consumers against damage, theft and loss. Most people don't realize that replacing the smartphone in their pocket can actually cost up to $700 because they typically have subsidized handsets," said Ebbett. "We also see a huge opportunity to help educate American pet owners. Two-thirds of U.S. households own pets, yet only one percent has invested in pet insurance. We believe it's possible to increase that statistic by educating consumers about the benefit of pet insurance and helping people do the math on how much this coverage can save them."


In addition to the rational appeal of saving money, and based on research conducted by Protect Your Bubble, there is also a tremendous emotional reason for purchasing gadget and pet insurance. Nearly nine out of ten pet owners think of their pets as their children. And, nearly a third of focus group participants viewed their smartphone as their connection to the world and said they would feel naked without it. This insight, coupled with the surge of gadget and pet ownership showcase a strong need for the programs.

As a specialty insurance brand, Protect Your Bubble has several distinct and industry disruptive offerings including:

Gadget:

  • Protect Your Bubble's smartphone and tablet insurance covers lost, broken and stolen as a standard and guarantees a 24-hour turnaround for a replacement phone or tablet.
  • The smartphone insurance will soon offer Android users a unique Lock/Wipe/Locate feature that allows anyone to remotely secure their personal information and track the location of the device. iPhone users will also have this locate feature as a complement to Apple's iCloud.
  • A ten percent discount is available for multiple mobile gadgets.
  • The Protect Your Bubble home electronics and appliance warranties offer great coverage and the lowest warranty prices available online, starting at $2.99 per month. Protect Your Bubble provides protection for both mechanical breakdown and accidental damage for laptops, game consoles and cameras as well as mechanical breakdown for appliances, televisions, desktop computers, home theater systems and more.

Pet:

  • Protect Your Bubble pet insurance provides up to 90 percent reimbursement for vet fees.
  • The pet insurance allows owners to visit any licensed vet in the country.
  • Coverage options offer flexible payment terms and a $100 annual deductible.
  • Multiple policy options allow consumers to select the best plan to care for their furry family member.
  • A ten percent discount is available for multiple pets.

Travel:

  • Protect Your Bubble travel insurance plans provide a variety of coverage options with coverage including trip cancellation, trip interruption, medical/dental, baggage, rental car and much more so that consumers can relax and have fun instead of worrying about all the little unknown things that could affect their trip.
  • The travel insurance plans also provide trip assistance like 24/7 emergency services, consult a doctor, roadside assistance, restaurant reservations and even set up tee times through their concierge services.
  • Protect Your Bubble is unique in that it offers a multi-trip plan for those who travel often.

Additionally, Protect Your Bubble offers a convenient quote process, taking only two minutes to buy and receive your policy, all online. Consumers can also receive discounts on multi-pet and multi-gadget policies. Learn more by visiting www.protectyourbubble.com.

About Protect Your Bubble
Protect Your Bubble is a specialty insurance brand, offering convenient and affordable insurance for gadgets, pets and travel -- all for today's modern consumer. Headquartered in Atlanta and owned by a Fortune 500 company, Protect Your Bubble is available online, via mobile app or phone, allowing consumers to understand, buy and, most importantly, protect the little things and moments that enrich lives. Find Protect Your Bubble USA on Facebook or Twitter (@PYBUSA) or visit www.protectyourbubble.com for more information or to get a two-minute quote on insuring all the things and moments you can't live without.

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Media Contact
LaunchSquad for Protect Your Bubble
Hela Sheth
pyb@launchsquad.com
212-564-3665

Alyssa Jones
alyssa.jones@protectyourbubble.com
770-763-1646


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