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Introducing Napkin Labs Apps for Custom Facebook Campaigns

Brands and Agencies: Get Ideas From Customers to Help Shape a Company's Story (March 19, 2012)

BOULDER, CO -- (Marketwire) -- 03/19/12 -- Facebook's adoption of Timeline for brand Pages shows that letting fans become a part of a brand's story is far more valuable than just pushing a message. Fans are creative and full of ideas that can help shape the future of a brand's story. Today Napkin Labs announces a suite of Facebook apps that agencies and brands can custom design and combine to involve their community in crowdsourcing and idea-generation. You choose what you want to achieve from an interaction with your fans, and Napkin Labs designs the perfect branded campaign to get the desired result.

For example, Napkin Labs recently worked with advertising and design agency Crispin Porter + Bogusky to build 'Think Oven,' a custom app for Domino's Facebook page used to collect ideas and suggestions from Domino's 5+ million Facebook fans. The first Think Oven project gives fans the opportunity to design the new Domino's uniforms, allowing fans to submit photos and sketches of their ideas, plus share, like and build upon each other's ideas.

"Trusting your customers is the most important thing you can do when it comes to your brand, products, and services," said Riley Gibson, CEO of Napkin Labs. "Fans are real people, and want to be involved in shaping the future of brands they love. We believe the next level of Facebook engagement will come when brands have a real conversation with customers centered around questions like: 'What should we do next?'"

Interested in building a unique Facebook crowdsourcing campaign for your brand? Here are the Facebook apps we'll mix and match to create your custom branded campaign. (All Napkin Labs apps will be fully optimized for Facebook's new Timeline setup for brands by the March 30th transition date.)

  • BRAINSTORM: Crowdsource great ideas collaboratively from your community. Ask questions and let your fans share, like, and build on each other's ideas.
  • PHOTOBOARD: Encourage fans to share, vote, and comment on pictures that connect to your brand or latest campaign.
  • PIPELINE: Create an open forum to collect suggestions and ideas from your community and organize them as they move through your company.
  • SUPERFANS: Track who has participated in your campaigns to create a points leaderboard of top influencers. Connect with and reward your superfans.

For more information on custom campaigns, check out the Napkin Labs website.

About Napkin Labs
Napkin Labs helps companies grow and engage their Facebook community. We take engagement marketing beyond sweepstakes and coupons, letting brands collect ideas, crowdsource content, and collaborate with fans. Learn more at

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Mike Farber, Anna Farnum or Kevin Leahy
(617) 945-1915

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Related Keywords: Idea-Generation, Timeline, Brand Pages, Facebook App, Crowdsourcing, Facebook Brand Pages, Fan Ideas, Marketwire, ,

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