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Intranet Software Firm Raises Money for Charity Through Social Media(December 05, 2011)
VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 12/05/11 -- Intranet Connections (www.intranetconnections.com), Vancouver provider of social intranet software, used social media to launch a charity campaign this holiday season by promoting the initiative through their company blog, Facebook fan page and Twitter. Intranet customers were asked to share their stories about how the people in the organization are impacted by their intranets. In return, customers who participated received donations to their favorite charities.
"A few years ago in December we targeted customers on Twitter, and asked them to send us a tweet. In return we would donate money to their charity of choice," reported Carolyn Douglas, Intranet Connections CEO. "It was a successful strategy that helped us to engage with our customer base on a popular social network, and we had a sense of giving back to this great intranet community that is part of our software and our Intranet Connections team."
The goal of the "Tell Us Your Story" campaign was to learn about the people behind the intranets and how this valuable social and cultural tool can be leveraged to impact employees, and through that, benefit the company. Organizations around the world use Intranet Connections as their intranet platform, but their success stories are unique to their business challenges and communication goals.
As a result of the "Tell Us Your Story" campaign, Intranet Connections ended up donating to charities close to the hearts of clients who participated, with contributions going to the Children's Miracle Network Hospitals, The American Red Cross, BC Cancer Foundation and the Prostate Cancer Foundation. This was the third year where Intranet Connections has run a charity campaign over the holiday season using social media channels to promote and distribute goodwill.
About Intranet Connections
Intranet Connections Social Intranet Software helps to foster employee engagement and enhance company culture through online employee knowledge sharing, company communication, and staff collaboration. More than 1600 organizations worldwide have chosen Intranet Connections as their intranet solution.
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