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Interwoven Delivers Digital Asset Management Tools Across the Enterprise

(November 20, 2001)
Interwoven, Inc. today announced the industry's first solution for managing the entire digital asset spectrum. Today, the Global 2000 frequently selects Interwoven for its hybrid architecture that allows them to manage their rich media assets, including Flash, graphics, audio and video. Now, to support the unique requirements imposed by complex media including animation, large video assets and 3D objects, Interwoven is partnering with leaders in the digital asset management (DAM) market. Combining Interwoven's proven rich media capabilities with specialized partner offerings, customers now enjoy a seamless digital asset management infrastructure, enterprise wide. Technology alliances with leading DAM partners include Adobe, Artesia Technologies, IBM and Virage.

Enterprise customers currently using Interwoven's Content Infrastructure to manage their digital assets include Columbia House, Comedy Central, Good Year Tire and Rubber Company, Harrah's and McGraw-Hill.

"One of the benefits of selecting a comprehensive Content Infrastructure like Interwoven is that we can manage all of our rich media assets in addition to all other content," said Ernie Miller, vice president and chief architect, Information & Media Services, McGraw-Hill. "Interwoven's digital asset management framework will provide McGraw-Hill a solution, including leading specialized partner offerings, that maximizes the value of our digital assets with a highly effective method of re-purposing these assets in support of our eBusiness initiatives."

The Global 2000 have enjoyed the benefits of Content Infrastructure including scalability, collaboration, open architecture, reuse and ease-of-use for years. Now Interwoven is extending the benefits of Content Infrastructure to address the unique requirements imposed by a specialized market. Media and entertainment companies, along with others that own complex media assets can enjoy the benefits of:

  • Virtualization -- Preview and test changes of rich and complex media (e.g. Flash, video, high-resolution images) in private virtual workareas in context of the live Website

  • Collaboration -- Provide a distributed framework supporting unlimited virtual workareas, staging and editions; workflow; and digital asset lifecycle management to facilitate collaboration within and between teams

  • Syndication -- Allow for a subscription model for incremental revenue streams beyond the enterprise without additional creation costs

    Interwoven has an undisputed track record of best-of-breed success working with complimentary vendors to deliver comprehensive customer solutions. The digital asset management market is no exception.

    "Working with the world's most forward-thinking companies, Interwoven has developed domain expertise for managing all assets," said John Van Siclen, COO and senior vice president at Interwoven. "Now, by partnering with the leaders in digital asset management, we have extended our enterprise value proposition in rich media to the emerging market for complex media."

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    Related Keywords:asset management

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