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Interwoven Delivers Digital Asset Management Tools Across the Enterprise(November 20, 2001)
Enterprise customers currently using Interwoven's Content Infrastructure to manage their digital assets include Columbia House, Comedy Central, Good Year Tire and Rubber Company, Harrah's and McGraw-Hill.
"One of the benefits of selecting a comprehensive Content Infrastructure like Interwoven is that we can manage all of our rich media assets in addition to all other content," said Ernie Miller, vice president and chief architect, Information & Media Services, McGraw-Hill. "Interwoven's digital asset management framework will provide McGraw-Hill a solution, including leading specialized partner offerings, that maximizes the value of our digital assets with a highly effective method of re-purposing these assets in support of our eBusiness initiatives."
The Global 2000 have enjoyed the benefits of Content Infrastructure including scalability, collaboration, open architecture, reuse and ease-of-use for years. Now Interwoven is extending the benefits of Content Infrastructure to address the unique requirements imposed by a specialized market. Media and entertainment companies, along with others that own complex media assets can enjoy the benefits of:
Interwoven has an undisputed track record of best-of-breed success working with complimentary vendors to deliver comprehensive customer solutions. The digital asset management market is no exception.
"Working with the world's most forward-thinking companies, Interwoven has developed domain expertise for managing all assets," said John Van Siclen, COO and senior vice president at Interwoven. "Now, by partnering with the leaders in digital asset management, we have extended our enterprise value proposition in rich media to the emerging market for complex media."
For more information, visit www.interwoven.com.
Related Keywords:asset management
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