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Intertainment's Ortsbo Real Time Translator Reaches 9 Million Monthly Unique Users

(April 04, 2011)

NEW YORK, NEW YORK and SAN MATEO, CALIFORNIA and TORONTO, CANADA -- (Marketwire) -- 04/04/11 -- Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE: INT)(OTCBB: ITMTF)(FRANKFURT: I4T) announces that its social media, real time, language translation platform, (, has reached the milestone of over 9 Million Active Monthly Unique Users. Ortsbo has reached this achievement in just over 9 months since launching on July 22, 2010.

Ortsbo's Key Performance Metrics continue to accelerate as regions like China expand their use of Ortsbo. Over the past week, ended April 4, 2011, Ortsbo users generated approximately 11.5 Million minutes of User Engagement, 7.2 Million Page Views, 3.5 Million Online Sessions by 2.3 Million Unique Users. All weekly Key Performance Metrics were at new record setting levels.

Ortsbo supports global communications with instant translation capability, real time multi- lingual social media chat and instant Twitter translation allowing users to communication with family, friends and colleagues around the world.

The following graph displays the significant growth of key performance metrics of Ortsbo:

With over 80% of Ortsbo users coming direct to Ortsbo sites, Ortsbo continues to experience strong viral growth as the vast majority of users are coming direct to the web sites, not using search engines or third party referrals.

The following are key highlights of Ortsbo since launch (July 22, 2010):

Growth to 9 Million Unique Monthly Users

132.7 Million Minutes of User Engagement

89 Million Page Views

39.7 Million Online Sessions

26.9 Million Unique Visitors From Over 170 Countries / Territories

75,000 Facebook Fans

10,000 Twitter Followers

Ortsbo supports global communications with instant translation capability, real time multi- lingual social media chat and instant Twitter translation allowing users to communicate with family, friends and colleagues around the world.

Ortsbo provides users with the ability to break down language and cultural barriers through its easy to use, language centric interface. User demographics have continued to favour the BRIC countries with China remaining the number 1 usage country for Ortsbo followed by Brazil, the US, South Korea, Canada, Taiwan, Germany, Argentina, Russia and India. Ortsbo's Top 10 user countries have a combined population of over 3.4 Billion people.

Ortsbo's real time multi-session, multi-platform and multi-lingual application connects to PC and Mac computers, mobile browsers as well as all major search engine chat platforms including Microsoft, Google and Yahoo! along with Facebook, iChat, AIM, ICQ, Gadu-Gadu, Ovi, Lotus Sametime, LiveJournal and Tencent QQ and QQ International, China's largest chat platforms and Twitter. Ortsbo instantly provides real time translation capabilities to well over 1 billion active chat accounts in over 170 Countries / Territories.

As part of the commercial launch of Ortsbo for Microsoft Outlook, allowing instant translation of email with original language attachments, Ortsbo has launched a pilot web site and expects to make it publicly available shortly. The email plug-in module will retail for $29.95 US. Ortsbo also offers a secure, multi-user, multilingual chat module for the commercial market.

As part of Ortsbo's ongoing commitment to improving the translation experience and to keep pace with accelerating demand, Ortsbo has begun to deploy additional infrastructure to handle the service loads placed on it by global users. The initial improvements have resulted in reduced load times and increased overall user experience.

Full details of news coverage can be found at the Intertainment web site -

To become a Facebook Fan of Ortsbo, sign up at

Follow Ortsbo on Twitter

To review Ortsbo's weekly performance metrics and the Company's corporate blog, please visit

About Ortsbo:

Ortsbo ( enables real-time conversational translation in over 50 languages and seamlessly integrates with today's most popular social media platforms.

Ortsbo Inc. is a division of Intertainment Media Inc., a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

Intertainment Media owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo and Magnum. For more information on the Company and its properties, please visit

Headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT" (TSX VENTURE: INT) and in the US under the symbol "ITMTF". Intertainment is also traded in Europe, on the Frankfurt Exchange under the symbol "I4T".

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For Ortsbo / Intertainment Media Inc.:
David Lucatch
[email protected] /

Public Relations / Media Inquiries:
[email protected]

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