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Intertainment's Ortsbo Real Time Translator Reaches 60 Million Minutes of User Engagement(February 07, 2011)
NEW YORK, NEW YORK and SAN MATEO, CALIFORNIA and TORONTO, CANADA -- (Marketwire) -- 02/07/11 -- Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE: INT)(OTCBB: ITMTF) announces that its social media, real time, language translation platform, Ortsbo.com (www.ortsbo.com), has reached over 60 million minutes of user engagement. All other key performance metrics including Online Sessions, Page Views and Unique Users continue to experience significant growth with over 6.5 Million minutes of engagement in the past week. With almost 250,000 daily online sessions, Ortsbo continues to breakdown the global language barriers allowing people from different countries and cultures to chat seamlessly with each other.
Ortsbo continues to accelerate marketing in the BRIC (Brazil, Russia, India and China) countries resulting in increased usage to those regions. Ortsbo's Top 10 user countries have a combined population of over 3.4 Billion people.
With over 4 million active users, China remains the number 1 country for Ortsbo use with significant users from Taiwan, South Korea, the United States, Brazil, Germany, Canada, Russia, the Ukraine and India rounding out the Top 10 markets. Ortsbo is used by people in over 170 countries / territories around the world.
Since its launch on July 22, 2010 Ortsbo has achieved the following performance:
60.5 Million Minutes of User Engagement
37.8 Million Page Views
16.9 Million Online Sessions
11.3 Million Unique Visitors From Over 170 Countries / Territories
37,000 Facebook Fans
4,500 Twitter Followers
With the increase to users and engagement, Ortsbo is currently implementing a global traffic distribution strategy. The Company believes that this initiative will improve overall service and performance and provide a long-term deployment program allowing for significant increase in users around the world.
Ortsbo's real time multi-session, multi-platform and multi-lingual application connects to PC and Mac computers, mobile devices as well as all major search engine chat platforms including Microsoft, Google and Yahoo! along with Facebook, iChat, AIM, ICQ, Gadu-Gadu, Ovi, Lotus Sametime, LiveJournal and Tencent QQ and QQ International, China's largest chat platforms and Twitter. Ortsbo instantly provides real time translation capabilities to well over 1 billion active chat accounts in over 170 Countries / Territories.
With beta trials expected to be completed shortly, Ortsbo is finalizing its commercial release schedule for its translation module for email applications. Ortsbo for Microsoft Outlook provides instant translation of both sent and received emails, with original language attachments, making it easy to communicate via email in multiple languages. The email plug-in module will retail for $29.95 US. Ortsbo also offers a secure, multi-user, multilingual chat module for the commercial market.
With the accelerated growth, popularity and global reach of Ortsbo, as well as the upcoming commercial launch of Ortsbo for Outlook, the Company has engaged the Corum Group (www.corumgroup.com) (Seattle and Zurich), a global leader in software mergers and acquisitions to assist with its strategic opportunities. The Company has considered independent offers and feels that working with Corum provides potentially higher value for Ortsbo. The Company will provide further updates as they become available.
To become a Facebook Fan of Ortsbo, sign up at www.facebook.com/ortsbo.
Follow Ortsbo on Twitter
To review Ortsbo's weekly performance metrics and the Company's corporate blog, please visit www.intertainmentmedia.com/blog.
About Ortsbo: www.ortsbo.com
Ortsbo (www.ortsbo.com) enables real-time conversational translation in over 50 languages and seamlessly integrates with today's most popular social media platforms.
Ortsbo Inc. is a division of Intertainment Media Inc., a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.
Intertainment Media owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo and Magnum.
Headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT" (TSX VENTURE: INT) and in the US under the symbol "ITMTF".
This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at www.sedar.com. The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.
This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
For Ortsbo / Intertainment Media Inc.:
David Lucatch, CEO
World Market Media
+1 877 801 8408 Ext. 307
Public Relations / Media Inquiries:
SS / PR
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