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Intertainment's Ortsbo Real Time Translator Reaches 12.2 Million Unique Users in 10 Months Passing Facebook 3rd Year Results

(April 18, 2011)

NEW YORK, NEW YORK and LOS ANGELES, CALIFORNIA and SAN MATEO, CALIFORNIA, and TORONTO, ONTARIO -- (Marketwire) -- 04/18/11 -- Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE: INT)(OTCBB: ITMTF)(FRANKFURT: I4T) announces that its social media, real time, language translation platform, (, has achieved a major milestone, reaching 12.2 Million active monthly unique visitors. In less than 10 months, Ortsbo usage has reached the same level that it took internet bellwether Facebook 3 years to achieve, outpacing usage growth at the world's largest network in less than one-third of the time.

In the past week, Ortsbo has generated over 17.7 Million minutes of User Engagement, 15.9 Million Page Views, 6.5 Million Online Sessions and 4.3 Million Unique Users.

Recently, international rock legend, accomplished global entrepreneur, Ortsbo business partner and spokesman, Gene Simmons commented, "Ortsbo takes a sledgehammer to the Tower of Babel that is modern communication," Simmons said. "It connects humanity in real time. We are all one people."

The following graph presents the Growth of Ortsbo vs Facebook:

Ortsbo continues to experience strong viral growth with over 80% of users coming direct to the Ortsbo web sites and not as a result of search engines or third party referrals.

The following are key highlights of Ortsbo since launch (July 22, 2010):

Growth to 8.6 Million Unique Monthly Users

166.3 Million Minutes of User Engagement

116.9 Million Page Views

51.8 Million Online Sessions

34.7 Million Unique Visitors From Over 170 Countries / Territories

91,000 Facebook Fans

11,500 Twitter Followers

Ortsbo supports global communications with instant translation capability, real time multi-lingual social media chat and instant Twitter translation allowing users to communicate with family, friends and colleagues around the world.

The following graph displays the significant growth of key performance metrics of Ortsbo.

Ortsbo provides users with the ability to break down language and cultural barriers through its easy to use, language centric interface. User demographics have continued to favor the BRIC countries with China remaining the number 1 usage country for Ortsbo followed by Brazil, the US, South Korea, Canada, Taiwan, Germany, Argentina, Russia and India. Ortsbo's Top 10 user countries have a combined population of over 3.4 Billion people.

Ortsbo's real time multi-session, multi-platform and multi-lingual application connects to PC and Mac computers, mobile browsers as well as all major search engine chat platforms including Microsoft, Google and Yahoo! along with Facebook, iChat, AIM, ICQ, Gadu-Gadu, Ovi, Lotus Sametime, LiveJournal and Tencent QQ and QQ International, China's largest chat platforms and Twitter. Ortsbo instantly provides real time translation capabilities to well over 1 billion active chat accounts in over 170 Countries / Territories.

As part of the commercial launch of Ortsbo for Microsoft Outlook, allowing instant translation of email with original language attachments, Ortsbo has launched a pilot web site and expects to make it publicly available shortly. The email plug-in module will retail for $29.95 US. Ortsbo also offers a secure, multi-user, multilingual chat module for the commercial market.

Given the significant increase in overall usage, Ortsbo has addressed any near term and future concerns for server, bandwidth and computer system management. Working with Microsoft, Ortsbo has agreed to move its computer operations to Microsoft cloud solutions, Windows Azure. This solution will provide Ortsbo with access to effectively infinite server capacity and bandwidth.

Windows Azure is the operating system for the cloud and serves as Microsoft's cloud services development, hosting and management environment. Windows Azure provides on-demand compute, storage and content network delivery capabilities to host, scale and manage web applications through Microsoft data centers.

Companies, like Twitter, experienced significant issues early on as usage expanded and prior to cloud applications, response time was limited, in many cases, to server delivery and installation. The Company believes that its continuing relationship with Microsoft and the deployment of Windows Azure, will provide an almost instant response to future increases in usage and allow Ortsbo to focus on its product development rather than increase management costs of infrastructure development.

Full details of news coverage can be found at the Intertainment web site -

To become a Facebook Fan of Ortsbo, sign up at

Follow Ortsbo on Twitter

To review Ortsbo's weekly performance metrics and the Company's corporate blog, please visit

About Ortsbo:

Ortsbo ( enables real-time conversational translation in over 50 languages and seamlessly integrates with today's most popular social media platforms.

Ortsbo Inc. is a division of Intertainment Media Inc., a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

International rock legend, accomplished global entrepreneur and one of the world's most recognized personalities, Gene Simmons has endorsed, having signed on as a business partner and to serve as Ortsbo's official spokesperson.

The personification of today's globally connected, multi-cultural citizen, Simmons is fluent in five languages, including English, Hebrew, Hungarian, and German, as well as some Japanese and he's working to add Mandarin to his repertoire. Simmons will lend his legendary personality to help spread the word about Ortsbo's unique, translator experience platform that integrates seamlessly with the most popular social media platforms to enable users from around the world to instantly send and receive messages in their native language.

Intertainment Media owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo and Magnum. For more information on the Company and its properties, please visit

Headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT" (TSX VENTURE: INT) and in the US under the symbol "ITMTF". Intertainment is also traded in Europe, on the Frankfurt Exchange under the symbol "I4T".

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For Ortsbo / Intertainment Media Inc.:
David Lucatch
800-395-9943 / 905-763-3510 /

Public Relations / Media Inquiries:

Copyright @ Marketwire

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