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Intertainment's Ortsbo Real Time Translator Outpaces Facebook 2nd Year Performance in Its First 8 Months

(February 22, 2011)

NEW YORK, NEW YORK and SAN MATEO, CALIFORNIA and TORONTO, CANADA -- (Marketwire) -- 02/22/11 -- Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE: INT)(OTCBB: ITMTF)(FRANKFURT: I4T) announces that its social media, real time, language translation platform, (, has exceeded social media behemoth Facebook's 2nd year monthly active users. As of February 19, 2011, Ortsbo, month over month, has exceeded 6 million active unique monthly users, surpassing Facebook's 2nd year results by almost 500,000 users according to figures published by Digital Buzz Blog and TechCrunch.

With over 7.2 Million minutes of user engagement in the past week and almost 75 million minutes since launch, Ortsbo is used around the world by people in over 170 countries / territories, connecting users through today's most popular social media platforms including MSN, Facebook, GoogleTalk, Tencent QQ, Yahoo!, Twitter and others.

Growing to almost 350,000 daily online sessions, Ortsbo has delivered over 5.6 million page views in the past week.

With the ability to break down language and cultural barriers through its easy to use, language centric interface, China continues to remain the number 1 country for Ortsbo use with significant users also originating from Taiwan, South Korea, the United States, Brazil, Germany, Canada, Russia, the Ukraine and India. Ortsbo's Top 10 user countries have a combined population of over 3.4 Billion people.

As part of our ongoing commitment to improving the translation experience and to keep pace with accelerating demand, Ortsbo is deploying additional infrastructure to handle the service loads placed on it by global users.

Since its launch on July 22, 2010 Ortsbo has achieved the following performance:

74.5 Million Minutes of User Engagement

48 Million Page Views

21 Million Online Sessions

14.3 Million Unique Visitors From Over 170 Countries / Territories

41,000 Facebook Fans

5,700 Twitter Followers

Ortsbo - In the News:

The following is a brief synopsis of the news coverage for Ortsbo and Intertainment Media over the past week. Full details of news coverage can be found at the Intertainment web site -

San Jose Mercury News - February 20, 2011 - Google, startup Ortsbo brings 'Star Trek'-like translation to smartphones, chat sites

New York Post - February 20, 2011 - App translates your e-mails

Financial Post - February 19, 2011 - Some stocks are expensive for a good reason

Ortsbo's real time multi-session, multi-platform and multi-lingual application connects to PC and Mac computers, mobile devices as well as all major search engine chat platforms including Microsoft, Google and Yahoo! along with Facebook, iChat, AIM, ICQ, Gadu-Gadu, Ovi, Lotus Sametime, LiveJournal and Tencent QQ and QQ International, China's largest chat platforms and Twitter. Ortsbo instantly provides real time translation capabilities to well over 1 billion active chat accounts in over 170 Countries / Territories.

With beta trials expected to be completed shortly, Ortsbo is finalizing its commercial release schedule for its translation module for email applications. Ortsbo for Microsoft Outlook provides instant translation of both sent and received emails, with original language attachments, making it easy to communicate via email in multiple languages. The email plug-in module will retail for $29.95 US. Ortsbo also offers a secure, multi-user, multilingual chat module for the commercial market.

To become a Facebook Fan of Ortsbo, sign up at

Follow Ortsbo on Twitter

To review Ortsbo's weekly performance metrics and the Company's corporate blog, please visit

About Ortsbo:

Ortsbo ( enables real-time conversational translation in over 50 languages and seamlessly integrates with today's most popular social media platforms.

Ortsbo Inc. is a division of Intertainment Media Inc., a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

Intertainment Media owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo and Magnum. For more information on the Company and its properties, please visit

Headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT" (TSX VENTURE: INT) and in the US under the symbol "ITMTF". Intertainment is also traded in Europe, on the Frankfurt Exchange under the symbol "I4T".

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For Ortsbo / Intertainment Media Inc.:
David Lucatch
[email protected] or

World Market Media
Editor's Desk
+1 877 801 8408 Ext. 307
[email protected]

Public Relations / Media Inquiries:
[email protected]

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