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Intertainment's Ortsbo Real Time Translator Initiates Display Advertising(November 30, 2010)
NEW YORK, NEW YORK and SAN MATEO, CALIFORNIA and TORONTO, ONTARIO -- (Marketwire) -- 11/30/10 -- Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE: INT) announces that its social media, real time, translation platform, Ortsbo.com, has initiated its display advertising program, providing a unique opportunity for advertisers to reach the multi-lingual consumer market. Advertising revenue plays a key role in Ortsbo's monetization strategy and is a core element of its value proposition.
With immediate acceptance by advertisers, Ortsbo has delivered a 100% sell through rate across all geo-regions with ad units fulfilling approximately 1 million ad impression in its first week. Revenue reporting will be included in the Company's future quarterly filings. Of particular note is the ad demand in China, allowing major brands access to Ortsbo's growing user base throughout Asia.
Since its launch on July 22, 2010 Ortsbo has achieved the following metrics: 15 Million Minutes of User Engagement
10.5 Million Page Views
5.7 Million Online Sessions
4.3 Million Unique Visitors From Over 170 Countries / Territories
15,000 Facebook Fans
Ortsbo.com allows people to chat from a single online site in real time, in over 50 languages instantly with their friends, colleagues and families. Ortsbo connects to PC and Mac computers, mobile devices as well as all major search engine instant messaging ("IM") platforms including Microsoft, Google and Yahoo! along with Facebook, iChat, AIM, ICQ, Gadu-Gadu, Ovi, Lotus Sametime, LiveJournal and Tencent QQ and QQ International, China's largest chat platforms and Twitter. Ortsbo now provides instant translation capabilities to well over 1 billion active chat accounts.
In early December, Ortsbo will begin shipping the 3rd release of its beta plug-in email module for Microsoft's Outlook platform. Ortsbo for Outlook provides instant translation of both sent and received emails, with original language attachments, making it easy to communicate via email in multiple languages. The email plug-in module will retail for $29.95 US.
For the commercial market, Ortsbo can be licensed and customized for proprietary, secure applications allowing companies, educational institutions and government agencies to provide online translation services, chat and email with their constituents across multiple languages.
Given the accelerated growth, popularity and global reach of Ortsbo, the Company has engaged the Corum Group (www.corumgroup.com) (Seattle and Zurich), a global leader in software mergers and acquisition to evaluate multiple strategic opportunities for Ortsbo in addition to the previously announced offer for $30 Million USD by a publicly listed company. The Company will provide further updates as they become available.
To become a Facebook Fan of Ortsbo, sign up at www.facebook.com/ortsbo
To review Ortsbo's weekly performance metrics and the Company's corporate blog, please visit www.intertainmentmedia.com/blog
About Ortsbo: www.ortsbo.com
Ortsbo (www.ortsbo.com) enables real-time conversational translation in over 50 languages and seamlessly integrates with today's most popular social media platforms.
Ortsbo Inc. is a division of Intertainment Media Inc., a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.
Intertainment Media owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo and Magnum.
Headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT" (TSX VENTURE: INT).
This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at www.sedar.com. The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.
This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
For Ortsbo / Intertainment Media Inc.:
www.ortsbo.com / www.intertainmentmedia.com
World Market Media
+1 877 801 8408 Ext. 307
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