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Intertainment's Ortsbo Real Time Translator Exceeds Quarterly Estimates By Up To 723% With 1 Month To Go

(February 28, 2011)

NEW YORK, NEW YORK and SAN MATEO, CALIFORNIA and TORONTO, CANADA -- (Marketwire) -- 02/28/11 -- Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE: INT)(OTCBB: ITMTF)(FRANKFURT: I4T) announces that its social media, real time, language translation platform, (, continues to perform well above expectations with initial Quarterly results for January and February exceeding strategic plan estimates by up to 723% with March results still to come.

Ortsbo delivered over 50.5 Million minutes of User Engagement in the first 2 months of the quarter against an original estimate of 6.1 Million minutes, or an increase of 723% from the September 2010 internal strategic overview. Performance across all other indices was impressive with Online Sessions recording an increase of 357%, Unique Users 306% and Page Views 586% above strategic plan estimates.

With Ortsbo's instant translation capabilities for Twitter, recent Tweets about world events have become easier to follow no matter what language a user speaks.

The past week's performance produced record results for Ortsbo even considering the holiday in the US and Canada, as the number of users accelerated in over 170 countries and territories around the world. Weekly User Engagement Minutes reached almost 7.8 Million with over 3.3 Million Online Sessions, 7.6 Million Page Views and over 2 Million Unique Users choosing Ortsbo for their online translation experience.

Unique active monthly users for the month of February reached 6.3 Million, a 62% month over month increase from January, connecting users through today's most popular social media platforms including MSN, Facebook, GoogleTalk, Tencent QQ, Yahoo!, Twitter and others.

Ortsbo provides users with the ability to break down language and cultural barriers through its easy to use, language centric interface. Over the past month, user demographics have continued to favour the BRIC countries with China remaining the number 1 usage country for Ortsbo with Brazil moving into the number 2 spot followed by the US, South Korea, Canada, Taiwan, Germany, Argentina, Russia and India. Ortsbo's Top 10 user countries have a combined population of over 3.4 Billion people.

Over the past week, as part of our ongoing commitment to improving the translation experience and to keep pace with accelerating demand, Ortsbo has begun to deploy additional infrastructure to handle the service loads placed on it by global users. The initial improvements have resulted in reduced load times and increased overall user experience.

Since its launch on July 22, 2010 Ortsbo has achieved the following performance:

82.2 Million Minutes of User Engagement

55.6 Million Page Views

24.4 Million Online Sessions

16.4 Million Unique Visitors From Over 170 Countries / Territories

43,000 Facebook Fans

6,000 Twitter Followers

Ortsbo - In the News:

The following is a brief synopsis of the new coverage for Ortsbo and Intertainment Media over the past week. Full details of news coverage can be found at the Intertainment web site -

Google - search for "Ortsbo Star Trek" from the February 20, 2011 article in the San Jose Mercury News returns over 10,000 results

Bing - search for "Ortsbo Star Trek" from the February 20, 2011 article in the San Jose Mercury News returns over 6,700 results

Cantech Letter - February 23, 2011 - Cantech Letter interviews David Lucatch, CEO of Intertainment Media

Ortsbo's real time multi-session, multi-platform and multi-lingual application connects to PC and Mac computers, mobile devices as well as all major search engine chat platforms including Microsoft, Google and Yahoo! along with Facebook, iChat, AIM, ICQ, Gadu-Gadu, Ovi, Lotus Sametime, LiveJournal and Tencent QQ and QQ International, China's largest chat platforms and Twitter. Ortsbo instantly provides real time translation capabilities to well over 1 billion active chat accounts in over 170 Countries / Territories.

Ortsbo is finalizing its commercial release schedule for its translation module for email applications. Ortsbo for Microsoft Outlook provides instant translation of both sent and received emails, with original language attachments, making it easy to communicate via email in multiple languages. The email plug-in module will retail for $29.95 US. Ortsbo also offers a secure, multi-user, multilingual chat module for the commercial market.

To become a Facebook Fan of Ortsbo, sign up at

Follow Ortsbo on Twitter

To review Ortsbo's weekly performance metrics and the Company's corporate blog, please visit

About Ortsbo:

Ortsbo ( enables real-time conversational translation in over 50 languages and seamlessly integrates with today's most popular social media platforms.

Ortsbo Inc. is a division of Intertainment Media Inc., a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

Intertainment Media owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo and Magnum. For more information on the Company and its properties, please visit

Headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT" (TSX VENTURE: INT) and in the US under the symbol "ITMTF". Intertainment is also traded in Europe, on the Frankfurt Exchange under the symbol "I4T".

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Ortsbo / Intertainment Media Inc.
David Lucatch
[email protected] /

World Market Media
Editor's Desk
+1 877 801 8408 Ext. 307
[email protected]

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