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Intertainment's Ortsbo Real Time Translator Doubles User Engagement to Over 54 Million Minutes(January 31, 2011)
NEW YORK, NEW YORK and SAN MATEO, CALIFORNIA and TORONTO, CANADA -- (Marketwire) -- 01/31/11 -- Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE: INT)(OTCBB: ITMTF) announces that its social media, real time, language translation platform, Ortsbo.com (www.ortsbo.com), has doubled user engagement since December 2010 with over 54 million minutes of online usage. All other key performance metrics including Online Sessions, Page Views and Unique Users experienced double to triple digits growth in the past month. Ortsbo is breaking down the language barriers initiating new marketing programs in South America, South East Asia and India while continuing to expand programs in Asia, Europe and North America.
The recent results underscore the fact that Ortsbo continues to outpace Facebook's growth.
According to published reports, by the end of its first year, 2004, Facebook had 1 Million users. By comparison, after just 7 month of operations, January 2011, Ortsbo already had almost 4 Million active users on a monthly basis, increasing 83% month over month, and is currently tracking at over 1.2 Million per week, well on its way to Facebook's 2005 second year results of 5.5 Million active users.
Since its launch on July 22, 2010 Ortsbo has achieved the following performance:
54.1 Million Minutes of User Engagement
33.7 Million Page Views
15.2 Million Online Sessions
10 Million Unique Visitors From Over 170 Countries / Territories
35,000 Facebook Fans
3,800 Twitter Followers
Ortsbo's real time multi-session, multi-platform and multi-lingual application connects to PC and Mac computers, mobile devices as well as all major search engine chat platforms including Microsoft, Google and Yahoo! along with Facebook, iChat, AIM, ICQ, Gadu-Gadu, Ovi, Lotus Sametime, LiveJournal and Tencent QQ and QQ International, China's largest chat platforms and Twitter. Ortsbo instantly provides real time translation capabilities to well over 1 billion active chat accounts in over 170 Countries / Territories.
With beta trials expected to be completed shortly, Ortsbo is finalizing its commercial release schedule for its translation module for email applications. Ortsbo for Microsoft Outlook provides instant translation of both sent and received emails, with original language attachments, making it easy to communicate via email in multiple languages. The email plug-in module will retail for $29.95 US. Ortsbo also offers a secure, multi-user, multilingual chat module for the commercial market.
With the accelerated growth, popularity and global reach of Ortsbo, as well as the upcoming commercial launch of Ortsbo for Outlook, the Company has engaged the Corum Group (www.corumgroup.com) (Seattle and Zurich), a global leader in software mergers and acquisitions to assist with its strategic opportunities. The Company has considered independent offers and feels that working with Corum provides potentially higher value for Ortsbo. The Company will provide further updates as they become available.
To become a Facebook Fan of Ortsbo, sign up at www.facebook.com/ortsbo
Follow Ortsbo on Twitter
To review Ortsbo's weekly performance metrics and the Company's corporate blog, please visit www.intertainmentmedia.com/blog
About Ortsbo: www.ortsbo.com
Ortsbo (www.ortsbo.com) enables real-time conversational translation in over 50 languages and seamlessly integrates with today's most popular social media platforms.
Ortsbo Inc. is a division of Intertainment Media Inc., a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.
Intertainment Media owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo and Magnum.
Headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT" (TSX VENTURE: INT) and in the US under the symbol "ITMTF".
This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at www.sedar.com. The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.
This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
For Ortsbo / Intertainment Media Inc.:
David Lucatch, CEO
World Market Media
+1 877 801 8408 Ext. 307
Public Relations / Media Inquiries:
SS / PR
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