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Intertainment's Ortsbo Real Time Translator Continues to Accelerate as it Prepares to Launch Mobile Platform

(March 07, 2011)

NEW YORK, NEW YORK and SAN MATEO, CALIFORNIA and TORONTO, CANADA -- (Marketwire) -- 03/07/11 -- Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE: INT)(OTCBB: ITMTF)(FRANKFURT: I4T) announces that its social media, real time, language translation platform, Ortsbo.com (www.ortsbo.com), continues to accelerate with over 1.7 Million unique users and 8 Million minutes of user engagement in the past week. The Company is now preparing to launch its mobile platform, allowing users around the world who are not connected to computer desktops the ability to use Ortsbo on their mobile phones, smartphones and portable computing devices.

To increase penetration of Ortsbo for social media applications and better enable mobile and portable computer offerings, Ortsbo will be delivering a second platform in HTML, the core language of the Internet, providing easier access for corporate environments and Apple i series products to use Ortsbo without having to download the Silverlight plug-in. This new platform will also enable the vast majority of mobile phones in developing countries to use Ortsbo.

Expected to begin commercial rollout by end of calendar Q2, Ortsbo for mobile and portable devices will offer users the ability to translate chat and text conversations through customized applications for Apple's iPhone, BlackBerry, Android and Windows 7 smartphones. Other mobile phones and portable devices will be able to access Ortsbo through Internet browser interfaces.

"The continued market response to Ortsbo's real time translation experience is transforming the global chat arena. Ortsbo empowers users around the world to chat in over 50 languages regardless of their preferred social network, providing a fully enabled real time translation experience," said David Lucatch, CEO Intertainment Media Inc. / President Ortsbo Inc. "To continue the experience beyond the desktop and make Ortsbo available to billions of mobile phone users, the Company is readying to deliver the next phase of development with Ortsbo for mobile, smartphones and portable computing devices."


Ortsbo provides users with the ability to break down language and cultural barriers through its easy to use, language centric interface. Over the past month, user demographics have continued to favor the BRIC countries with China remaining the number 1 usage country for Ortsbo with Brazil moving into the number 2 spot followed by the US, South Korea, Canada, Taiwan, Germany, Argentina, Russia and India. Ortsbo's Top 10 user countries have a combined population of over 3.4 Billion people.

Over the past week, as part of our ongoing commitment to improving the translation experience and to keep pace with accelerating demand, Ortsbo has begun to deploy additional infrastructure to handle the service loads placed on it by global users. The initial improvements have resulted in reduced load times and increased overall user experience.

Since its launch on July 22, 2010 Ortsbo has achieved the following performance:

90.3 Million Minutes of User Engagement

61.6 Million Page Views

27.1 Million Online Sessions

18.1 Million Unique Visitors From Over 170 Countries / Territories 49,000 Facebook Fans

6,400 Twitter Followers

Ortsbo - In the News:

Full details of news coverage can be found at the Intertainment web site - www.intertainmentmedia.com

Ortsbo's real time multi-session, multi-platform and multi-lingual application connects to PC and Mac computers, mobile device browsers as well as all major search engine chat platforms including Microsoft, Google and Yahoo! along with Facebook, iChat, AIM, ICQ, Gadu-Gadu, Ovi, Lotus Sametime, LiveJournal and Tencent QQ and QQ International, China's largest chat platforms and Twitter. Ortsbo instantly provides real time translation capabilities to well over 1 billion active chat accounts in over 170 Countries / Territories.

Ortsbo is finalizing its commercial release schedule for its translation module for email applications. Ortsbo for Microsoft Outlook provides instant translation of both sent and received emails, with original language attachments, making it easy to communicate via email in multiple languages. The email plug-in module will retail for $29.95 US. Ortsbo also offers a secure, multi-user, multilingual chat module for the commercial market.

To become a Facebook Fan of Ortsbo, sign up at www.facebook.com/ortsbo

Follow Ortsbo on Twitter

To review Ortsbo's weekly performance metrics and the Company's corporate blog, please visit www.intertainmentmedia.com/blog

About Ortsbo: www.ortsbo.com

Ortsbo (www.ortsbo.com) enables real-time conversational translation in over 50 languages and seamlessly integrates with today's most popular social media platforms.

Ortsbo Inc. is a division of Intertainment Media Inc., a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

Intertainment Media owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo and Magnum. For more information on the Company and its properties, please visit www.intertainmentmedia.com

Headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT" (TSX VENTURE: INT) and in the US under the symbol "ITMTF". Intertainment is also traded in Europe, on the Frankfurt Exchange under the symbol "I4T".

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at www.sedar.com. The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contacts:
Ortsbo / Intertainment Media Inc.
David Lucatch
CEO
800-395-9943
info@intertainmentmedia.com
www.ortsbo.com / www.intertainmentmedia.com

World Market Media
Editor's Desk
+1 877 801 8408 Ext. 307
editor@worldmarketmedia.com
www.worldmarketmedia.com

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www.sspr.com


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