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Intertainment's Ortsbo Real Time Translator Active Users Up 97% Week Over Week

(January 24, 2011)

NEW YORK, NEW YORK and SAN MATEO, CALIFORNIA and TORONTO, CANADA -- (Marketwire) -- 01/24/11 -- Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE: INT) announces that its social media, real time, translation platform, Ortsbo.com, continues to accelerate increasing all major performance metrics during the past week. As Ortsbo.com passes its six month live launch mark, unique or active users are up 97% week over week surpassing 1.1 Million. Page views jumped by 27% to over 4 million for the week. Online sessions were up by 44% to over 1.5 Million and weekly user engagement time exceeded 5.7 million minutes bringing total time spent on Ortsbo since launch in late July 2010 to over 48 million minutes.

Ortsbo is continuing to expand its global reach, amplifying recently launched initiatives in South East Asia, India and South America while accelerating programs in North America, Europe and Asia.

Ortsbo's social media initiatives also continue to accelerate with over 3,000 Facebook users joining the Ortsbo Facebook Fan page bringing the total to over 33,000 Fans, while Ortsbo's Twitter program has increased by over 900 followers to 3,400.

Engaging over 1 Million unique users on a weekly basis, Ortsbo continues to accelerate its marketing initiatives with viral results. Language and communication barriers continue to erode as Ortsbo users are spending up to 15 minutes per session using Ortsbo's translation services instantly chatting with friends, families and colleagues around the world in real time in over 50 languages.


Since its launch on July 22, 2010 Ortsbo has achieved the following metrics:

48.1 Million Minutes of User Engagement

29.3 Million Page Views

13.5 Million Online Sessions

8.8 Million Unique Visitors From Over 170 Countries / Territories

33,000 Facebook Fans

3,400 Twitter Followers

Ortsbo's real time multi-session, multi-platform and multi-lingual application connects to PC and Mac computers, mobile devices as well as all major search engine chat platforms including Microsoft, Google and Yahoo! along with Facebook, iChat, AIM, ICQ, Gadu-Gadu, Ovi, Lotus Sametime, LiveJournal and Tencent QQ and QQ International, China's largest chat platforms and Twitter. Ortsbo instantly provides real time translation capabilities to well over 1 billion active chat accounts in over 170 Countries / Territories.

With beta trials underway, Ortsbo is finalizing its commercial release schedule for its translation module for email applications. Ortsbo for Microsoft Outlook provides instant translation of both sent and received emails, with original language attachments, making it easy to communicate via email in multiple languages. The email plug-in module will retail for $29.95 US. Ortsbo also offers a secure, multi-user, multilingual chat module for the commercial market.

With the accelerated growth, popularity and global reach of Ortsbo, as well as the upcoming commercial launch of Ortsbo for Outlook, the Company has engaged the Corum Group (www.corumgroup.com) (Seattle and Zurich), a global leader in software mergers and acquisitions to assist with its strategic opportunities. The Company has considered independent offers and feels that working with Corum provides potentially higher value for Ortsbo. The Company will provide further updates as they become available.

To become a Facebook Fan of Ortsbo, sign up at www.facebook.com/ortsbo.

Follow Ortsbo on Twitter

To review Ortsbo's weekly performance metrics and the Company's corporate blog, please visit www.intertainmentmedia.com/blog.

About Ortsbo: www.ortsbo.com

Ortsbo (www.ortsbo.com) enables real-time conversational translation in over 50 languages and seamlessly integrates with today's most popular social media platforms.

Ortsbo Inc. is a division of Intertainment Media Inc., a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

Intertainment Media owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo and Magnum.

Headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT" (TSX VENTURE: INT).

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at www.sedar.com. The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contacts:
For Ortsbo / Intertainment Media Inc.:
David Lucatch
CEO
800-395-9943
info@intertainmentmedia.com
www.ortsbo.com or www.intertainmentmedia.com

Public Relations / Media Inquiries: SS / PR
Steve Simon
+1 847-415-9347
ssimon@sspr.com
www.sspr.com


Copyright @ Marketwire

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