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Intertainment's Ortsbo Eclipses 40 Million Unique Monthly Users With 25% Increase For October 2011(November 10, 2011)
NEW YORK, NEW YORK and LOS ANGELES, CALIFORNIA and SAN MATEO, CALIFORNIA and TORONTO, ONTARIO -- (Marketwire) -- 11/10/11 -- Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) announces that its social media, real time, experiential communications platform, Ortsbo.com (www.ortsbo.com) continued its accelerated growth in October, achieving up to 25% growth over the same period in September 2011. Now with over 40 Million Unique Monthly Users, 287 Million Minutes of Monthly User Engagement, 137 Million Monthly Page Views and over 56 Million Monthly Online Sessions from over 170 countries and territories during the month of October 2011.
With the launch of Ortsbo's iPhone app, O2O for the iPad, available at iTunes, its Windows Phone 7 app, available in the Windows Marketplace and its Android app available in the Android Market, users are now spending time both on Ortsbo via mobile smartphones, tablets and desktop based computers. Mobile metrics are not yet included in the reported Ortsbo results.
Recently, Ortsbo also launched its multi-lingual email solution for Microsoft Outlook ("O4O"). Available for trial and purchase now at www.ortsbo.com
Record Results for October 2011
Ortsbo's social media offering continues to accelerate achieving record results for October 2011 including substantive growth month over month. Ortsbo has found that as new users become more adept with the site, the number of page views diminishes per user, as they do not require any of the support pages to use the site.
Monthly Oct. 1 to 15 Oct. 16 - 30 Oct. Totals Increase Online Sessions 26,568,449 29,695,887 56,264,336 +13% Page Views 63,113,119 74,214,707 137,327,826 +20% Unique Users For Period 20,214,417 22,363,500 40,427,837(i) +25% Minutes of User Engagement 130,751,343 156,313,174 287,064,517 +12% (i) Duplicates unique users for first and second half of the month are removed.
On October 14, 2011, Ortsbo's parent, Intertainment Media Inc. published its Corporate Update for the fiscal year ended June 30, 2011 and commented that in the past year, management and the board have rejected 2 independent offers for Ortsbo to effectively divest primary ownership of Ortsbo. The US investment market for social media acquisitions and public offerings continues to grow. The investment markets have seen highly successful IPO debuts of several social media companies and the much anticipated potential IPOs for Zynga and Facebook are continual newsworthy items.
Given the performance of Ortsbo, management and the board feel that the current overall corporate and shareholder value does not reflect the enterprise value of the sum of the divisions, especially Ortsbo. The Company is currently reviewing strategy and opportunities where Intertainment will potentially unlock maximum valuation for Ortsbo while retaining significant ownership and future benefits from the continual growth and performance in the program while potentially creating a special dividend for shareholders, rewarding them for the continual support of the Company. The Company will report on these efforts in due course.
To become a Facebook Fan of Ortsbo, sign up at www.facebook.com/ortsbo
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For the Company's corporate blog, please visit www.intertainmentmedia.com/blog
About Ortsbo Inc. www.ortsbo.com
Ortsbo (www.ortsbo.com) enables real-time conversational translation in over 50 languages and seamlessly integrates with today's most popular social media platforms.
Ortsbo Inc. is a subsidiary of Intertainment Media Inc., a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients with power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.
Ortsbo's flagship product for social media (www.ortsbo.com) supports global communications with instant translation capability, real time multi-lingual social media chat connects to PC and Mac computers, mobile browsers, as well as all major search engine chat platforms including Microsoft, Google and Yahoo!, along with Facebook, iChat, AIM, ICQ, Gadu-Gadu, Ovi, Lotus Sametime, LiveJournal and Tencent QQ and QQ International, China's largest chat platforms and Twitter.
Ortsbo allows users to communicate with family friends and colleagues around the world, providing users with the ability to break down language and cultural barriers through its easy to use, language centric interface. User demographics have continued to favor the BRIC countries with China remaining the number one usage country for Ortsbo.
International rock legend, accomplished global entrepreneur and one of the world's most recognized personalities, Gene Simmons has endorsed Ortsbo.com, having signed on as a business partner and to serve as Ortsbo's official spokesperson.
The personification of today's globally connected, multi-cultural citizen, Simmons is fluent in five languages, including English, Hebrew, Hungarian, and German, as well as some Japanese and he's working to add Mandarin to his repertoire. Simmons will lend his legendary personality to help spread the word about Ortsbo's unique, translator experience platform that integrates seamlessly with the most popular social media platforms to enable users from around the world to instantly send and receive messages in their native language.
Two-time NBA MVP Steve Nash to become an official spokesperson for Ortsbo. Leading Ortsbo's global sports fan program, Nash will present and participate in a number of online fan chats with international athletes from a number of sports disciplines.
Intertainment Media owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo and Magnum. For more information on the Company and its properties, please visit www.intertainmentmedia.com
Headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT" (TSX VENTURE:INT) and in the US on the OTCQX under the symbol "ITMTF". Intertainment is also traded in Europe, on XETRA under the symbol "I4T".
This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at www.sedar.com. The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.
This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
For Ortsbo / Intertainment Media Inc.:
David Lucatch, CEO
800-395-9943 / 905-763-3510
To learn more, visit: www.ortsbo.com
To learn more, visit: www.intertainmentmedia.com
Public Relations / Media Inquiries:
SS / PR
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