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Intertainment Media Inc. to Help Fund Canada's Next Tech Superstar

Dx3 Canada and Intertainment Media Partner Up to Find Canada's New Tech Talent (October 31, 2011)

NEW YORK, NEW YORK and LOS ANGELES, CALIFORNIA and SAN MATEO, CALIFORNIA and TORONTO, ONTARIO -- (Marketwire) -- 10/31/11 -- Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) Intertainment Media and Dx3 Canada announced today a partnership, to launch the "Intertainment Media Incubation Zone" (IMIZ) at the Dx3 Canada event on January 25th & 26th at the Metro Toronto Convention Center.

The "IMIZ" will showcase some of Canada's formalized Incubation Programs, with Ryerson's DMZ, OCADU, the Impact Entrepreneurship Group and MEIC already confirmed participants. The Zone will showcase the respective incubators and their members, culminating in a panel "pitch-off" for the chance to win a $20,000 prize of cash and professional services plus the opportunity to work with Intertainment Media for one year.

"Intertainment is very pleased to be partnering with Dx3 Canada to help bring focus to the incredible technology talent that exists in this country and Canada's outstanding reputation as a global hub for innovation." said David Lucatch, CEO of Intertainment Media. "Intertainment Media is committed to finding, fostering and delivering leading edge technology to the Canadian and global media landscape and this opportunity was a natural fit with our mandate."

The "pitch-off" will happen over the course of the two days of Dx3 Canada, with the winner being announced on the final day of the show.


"This partnership with Intertainment Media really solidifies our goal of showcasing Canada's technology and innovation. Supporting this growing innovation and start-up sector that contributes to Canada's future economic growth is made possible by the generous program offered by Intertainment Media" said Duncan Payne, Show Director of Dx3 Canada.

About Intertainment Media

Intertainment Media owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo, Deal Frenzy and Magnum. For more information on the Company and its properties, please visit www.intertainmentmedia.com.

Headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT" (TSX VENTURE:INT) and in the US on the OTCQX under the symbol "ITMTF". Intertainment is also traded in Europe, on XETRA under the symbol "I4T".

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at www.sedar.com. The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

About Dx3 Canada

Dx3 Canada is Canada's first major tradeshow serving digital marketers, digital advertisers, and digital retailers. The first ever Dx3 Canada event will take place January 25-26, 2012 at the Metro Toronto Convention Centre. Dx3 Canada is organized by Hut2Hut Events. Attendance to the Dx3 Canada trade show is free with pre-registration. For more information, visit www.dx3canada.com.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contacts:
For Intertainment Media Inc.:
David Lucatch, CEO
800-395-9943 / 905-763-3510
info@intertainmentmedia.com
www.ortsbo.com
www.intertainmentmedia.com

Public Relations / Media Inquiries:
SS / PR
mcampe@sspr.com
www.sspr.com

Contacts:
Dx3 Canada
Anthony Lipkin
647 317 3889
anthony@dx3canada.com
www.dx3canada.com


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