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Internet Radio Stations See a Slight Dip in Listenership

(July 24, 2001)
MeasureCast, Inc. has announced that total time spent listening (TTSL) to Internet radio stations measured by MeasureCast during the week of July 16-22 was down slightly compared to the previous week, causing the weekly MeasureCast Internet Radio Index to drop five percent from 198 to 189.

Nevertheless, 11 of the MeasureCast Top 25 stations streamed more hours of radio entertainment than they did the previous week. Significant increases in TTSL were enjoyed by Virgin Radio (up 23%) and ESPN Radio (up 16%). Sixteen of the top 25 stations experienced an increase in estimated audience size, or CUME. And 17 of the top 25 on-line broadcasters were Internet-only broadcasters -- one more than the previous week. finished another week as the number one on-line radio and Internet-only broadcaster, while United Kingdom-based Virgin Radio was the leading terrestrial station broadcasting over the Internet

All reported stations stream through Globix, RBN, SurferNetwork or a broadcaster's in-house servers.
1. Total TSL (Total Time Spent Listening) is the total number of hours streamed by the broadcaster in the reported time period.
2. Cume Persons is an estimate of the total number of unique listeners who had one or more listening sessions lasting five minutes or longer during the reported time period. This estimate is derived using an algorithm that takes into account unique media player GUIDs, unique IP addresses, and other variables during the reported time period.

Other facts for the week of July 16 - July 22:
-- 79% of all listening occurred between 5 a.m. and 5 p.m. Pacific, an increase of 10% over the previous week.
-- The peak listening hour was 11 a.m. Pacific, with 8% of the day's listening.
-- 11% of the week's TTSL took place over the weekend, down 2% from the previous week.
-- The peak listening day was Wednesday, with 19% of all TTSL occurring on this day.
-- The largest single age group listening to Internet radio last week: 25-34 year-olds (29%).
-- 55% of listeners were under 35; 26% were younger than 25, and 5% were over 55.
-- 70% of listeners were men; 30% were women.
-- Top streaming nations include the United States, the United Kingdom, Canada, Japan, and Mexico.
-- The South (30%) and the West (28%) of the U.S. have the greatest number of streaming media consumers.

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Related Keywords:MeasureCast, Internet Radio, Top 25, ranking, digital webcast


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