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Internet Radio Listening Up 11 Percent Week Ending Sept. 30

LMiV Station Breaks Into MeasureCast Top 25 Ranking (October 12, 2001)
MeasureCast, Inc. has announced that fans of Internet radio stations measured by MeasureCast listened to 11% more hours of programming the week ending Sept. 30 than they did the week before, pushing the MeasureCast Internet Radio Index (Index at 265) to another all-time high.

Internet radio listening has increased 165% since January.
For the week, 20 of the MeasureCast Top 25 stations saw an increase in the total time spent listening (TTSL) to their programming, while 11 webcasters attracted larger audiences. The top terrestrial webcaster for the week was London-based Virgin Radio. The leading Internet-only webcaster was MEDIAmazing.com. New to the MeasureCast Top 25 list was WTOP-AM and FM (number 14), a Washington, D.C. News-Talk station owned by Bonneville International Corp., and streamed by the Local Media Internet Venture, or LMiV, a joint effort by several broadcasting companies to establish an industry-owned streaming radio network of local member stations.


 The MeasureCast Weekly Top 25(TM) (Monday, Sept. 24 - Sunday, Sept. 30, 2001) ---------------------------------------------------------------------- Total TSL1      Cume Rank Station                Owner/Network      (in hours)    Persons2 ---------------------------------------------------------------------- 1    MEDIAmazing            MEDIAmazing          128,324      45,506 (Internet-only) Format: Listener Formatted URL: www.mediamazing.com ---------------------------------------------------------------------- 2    Virgin Radio/1215      Virgin Radio New     121,449      21,383 AM & 105.8 FM          Media (London) Format: Adult Alternative URL: www.virginradio.co.uk ---------------------------------------------------------------------- 3    JazzFM/102.2 FM &      JazzFm.com /         118,248      61,326 100.4 FM               ejazz.fm (London) Format: Jazz URL: www.jazzfm.com ---------------------------------------------------------------------- 4    KING-FM/98.1           Classic Radio Inc.   116,641      19,431 (Seattle)              Real Broadcast Networks Format: Classical URL: www.king.org ---------------------------------------------------------------------- 5    ESPN Radio             The Walt Disney      78,773       17,190 (Internet-only)        Internet Group Format: Sports Talk URL: www.espnradio.com ---------------------------------------------------------------------- 6    Radio                  Radio                64,588       13,054 Margaritaville         Margaritaville (Internet-only) Format: Classic Rock URL: www.radiomargaritaville.com ---------------------------------------------------------------------- 7    WFXZ-FM/93.7           Sea-Comm Media /     47,816       7,225 (Wilmington, NC)       Warp Radio Format: Classic Rock URL: www.937thebone.com ---------------------------------------------------------------------- 8    3WK                    3WK                  33,423       8,808 Undergroundradio (Internet-only) Format: Alternative Rock URL: www.3wk.com ---------------------------------------------------------------------- 9   KCRW-FM/89.9           Santa Monica         32,824       7,423 (Los Angeles)          College Format: College URL: www.kcrw.org ---------------------------------------------------------------------- 10   Cablemusic Smooth      Cablemusic.com       32,358       5,102 Jazz (Internet-only) Format: Jazz URL: www.cablemusic.com ---------------------------------------------------------------------- 11   BeOnAir Rock           BeOnAir.com          32,211       3,754 (Internet-only) Format: Rock URL: www.rock.beonair.com --------------------------------------------------------------------- 12   Alice New Media        Alice New Media      30,792       3,972 (Internet-only) Format: Miscellaneous URL: www.aliceonair.com ---------------------------------------------------------------------- 13   KDYA-AM/1190           Baybridge            27,419       2,458 (Vallejo, CA)          Communications / Sheridan Radio Network Format:  Gospel URL: www.gospel1190.com ---------------------------------------------------------------------- 14   WTOP News              Bonneville           26,014       4,543 820 AM & 1500 AM       International 107.7 FM               Corp. / LMiV (Washington, DC) Format: News / Talk URL: www.wtopnews.com ---------------------------------------------------------------------- 15   Cablemusic Country     Cablemusic.com       25,898       5,622 (Internet-only) Format: Country URL: www.cablemusic.com ---------------------------------------------------------------------- 16   WSB-AM/750             Cox Radio, Inc. /    24,705       5,596 (Atlanta)              StreamAudio Format: News / Talk URL: www.wsbradio.com ---------------------------------------------------------------------- 17   Radio 13               Radio 13 Network     23,131       13,269 (Internet-only) Format: Miscellaneous URL: www.radio13.net ---------------------------------------------------------------------- 18   WEEI-AM/850 AM         Entercom /           22,862       4,694 (Boston)               StreamAudio Format: Sports Radio URL: www.weei.com ---------------------------------------------------------------------- 19   Cablemusic             Cablemusic.com       22,724       4,341 Classical (Internet-only) Format: Classical URL: www.cablemusic.com ---------------------------------------------------------------------- 20   KRLA-AM/870            Salem                22,701       4,475 (Los Angeles)          Communications Format: News/Talk URL: www.krla870.com ---------------------------------------------------------------------- 21   Cablemusic Top 40      Cablemusic.com       22,623       5,520 (Internet-only) Format: CHR / Top 40 URL: www.cablemusic.com ---------------------------------------------------------------------- 22   XACT Radio             XACT Radio           21,507       3,361 (Internet-only)        Networks Format: Miscellaneous URL: www.xactradio.com ---------------------------------------------------------------------- 23   CKFM-FM/99.9           Standard             20,472       2,276 (Toronto)              Broadcasting / SurferNETWORK Format: Adult Contemporary URL: www.mix999.com ---------------------------------------------------------------------- 24   BeOnAir Alternative    BeOnAir.com          19,207       2,163 (Internet-only) Format: Alternative Rock URL: www.alternative.beonair.com ---------------------------------------------------------------------- 25   WKXB-FM/99.9           Sea-Comm Media /     19,101       2,824 (Burgaw, NC)           Warp Radio Format: CHR / Top 40 URL: www.jammin999.com ---------------------------------------------------------------------- 


Notes:
All reported stations stream through Globix, RealBroadcast Networks, StreamAudio, SurferNetwork or a broadcaster's in-house servers.

1. Total TSL (Total Time Spent Listening) is the total number of hours streamed by the broadcaster in the reported time period.

2. Cume Persons is an estimate of the total number of unique listeners who had one or more listening sessions lasting five minutes or longer during the reported time period. This estimate is derived using an algorithm that takes into account unique media player GUIDs, unique IP addresses, and other variables during the reported time period.

Other facts for the week of September 24 - 30:
    82% of all listening occurred between 5 a.m. Pacific and 5 p.m. Pacific.
    The peak listening hour was 11 a.m. Pacific (2 p.m. Eastern), with 9% of the day's listening.
    11% of the week's TTSL occurred over the weekend.
    The peak listening day was Monday, Sept. 24, with 18% of all TTSL occurring on this day.
    The largest single age group listening to Internet radio last week: 25-34 year-olds (29%).
    55% of listeners were under 35; 27% were younger than 25, and 6% were over 55.
    69% of listeners were men; 31% were women.
    Top streaming nations include Britain, Canada, France, Japan, Mexico and the United States.
    33% of U.S. listeners were from the South, with the Western U.S. accounting for 29%.

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Related Keywords:Measurecast, top 25, streaming, audio, streaming audio, streaming video, video, rating, ranking, internet, digital webcast

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