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International Council of Shopping Centers Teams up with Mobile Fringe for RECon 2011

  (May 17, 2011)

Las Vegas, Nevada (PRWEB) May 17, 2011

Mobile Fringe, in conjunction with the International Council of Shopping Centers (ICSC), is proud to announce the launch the RECon 2011 mobile apps. The RECon 2011 mobile apps have been built for iPhone, Blackberry, Android and mobile web.

An estimated 30,000 retail real estate professionals will attend the 2011 ICSC RECon event, May 22-25 in Las Vegas. Many of those attending represent the world's leading developers, retailers, brokers, financial institutions, product suppliers, service companies and municipalities.

We are constantly looking to improve our attendees total show experience by providing them with the ability to access information and navigate the convention as efficiently as possible, said Tim McGuinness, staff vice president of global trade expositions. We are very pleased to be working with Mobile Fringe for the second year in a row, to produce a mobile app that will help our attendees have a highly productive convention.

Steve Sorge, CEO Mobile Fringe added, We are honored to work with the ICSC again for RECon 2011. The ICSC RECON 2011 mobile app ensures anyone with a smartphone will have the best mobile experience.

Go to on your mobile device to download RECon 2011 mobile app. The Recon 2011 iPhone App is Featured by Apple in New and Noteworthy.

The real estate industry, specifically property managers and retailers are the core focus for our mobile marketing company, states Sorge. Mobile Fringe understands this segment better than any other mobile marketer and we are excited about what is to come in 2011. Look for the best in Location Based features, personalized search and real-time product catalogues to incent shoppers to buy more. We never stop innovating our solution.

It was over two years ago when Mobile Fringe first announced their vision of mobile marketing for shopping centres. Working together with key clients, like Cadillac Fairview, Oxford Properties, Turnberry Associates, Wilmorite, Forest City, Madison Marquette and Primaris REIT that vision has launched the most successful shopping center mobile apps.

About ICSC

Founded in 1957, ICSC is the premier global trade association of the shopping center industry. Its more than 55,000 members in over 90 countries include shopping center owners, developers, managers, marketing specialists, investors, retailers and brokers, as well as academics and public officials. As the global industry trade association, ICSC links with more than 25 national and regional shopping center councils throughout the world. For more information, visit

About RECon

RECon is the global convention for the shopping center industry. It provides networking, deal making and educational opportunities for retail real estate professionals from around the world. With nearly 30,000 attendees and 1,000 exhibitors it is the largest industry convention. The RECon brand now spans four regions: North America, Asia, Middle East and Latin America. RECon; bringing together the global shopping center industry.

About Mobile Fringe

Mobile Fringe is the leader in retail mobile apps for shopping centers with a portfolio of valued clients in retail property management. Mobile Fringes apps have been recognized and awarded by Apple and the International Council of Shopping Centers (ICSC).

For further information contact:

Mobile Fringe
Steve Sorge

Jesse Tron
+1 646.728.3814


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