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"Interactivity" Spearheads Next 1 Interactive's Rebranding

R&R Television Network Rebranded as Next 1 Network (October 24, 2011)

FORT LAUDERDALE, FL -- (Marketwire) -- 10/24/11 -- Next 1 Interactive, Inc. (OTCBB: NXOI), parent company to R&R Television Network, announced today that it will rebrand the R&R Television Network, to "Next 1 Network," effective December 1, 2011. The rebranding is designed to expand the message of "interactivity," consistent with the parent company, Next 1 Interactive, and all programming across the network. The result is Next 1 will be linking its television channel with its Video on Demand Networks thereby allowing viewers instant access to both on multiple devices.

Next 1 Network will be available on television, internet live streaming, mobile devices, tablets, and a host of additional options serving the continuously expanding needs of our viewers. The television channel will be equipped with highly interactive advertising that directs viewers to visit one or two minute videos for "Real Estate on Demand" & "Travel on Demand." These videos, similar to cable TV's current video on demand, will be located in dedicated sections for maximum ease and accessibility. The real estate video clips will feature extensive views, inside and out, of local homes listed for sale. The travel video clips will feature unique and exciting travel destinations along with specially priced travel packages made available by advertising sponsors and the Next One Interactive travel division. All videos will feature the ability to text for more information, call a toll free number or visit a dedicated website to either purchase online or request more information.

Additionally, both the "Real Estate Video On Demand" & "Travel On Demand" sections made available to viewers through cable television will be replicated on dedicated websites, giving viewers a second "online" alternative in which to purchase or inquire about those same real estate listings or travel packages available through cable television. This provides an additional opportunity to transact for Next 1 Network viewers using internet live streaming, mobile devices, and tablets.

The Company believes the two keys to attracting users are: ease of access to information and timeliness of the content. To this end the company (in combination with its partner RealBiz Media) is continuously creating valuable and relevant content of the most recent real estate listings and is posting them to TV and Web based Video on Demand platforms via its technology application. An example of a "why VOD video" used for educating Real Estate agents of the benefits of the Next 1/ RealBiz Media "Home Listing Platform" can be viewed from the following link:


http://player.delvenetworks.com/preview/?m=0575988a0f6d4ee0a09c608207a0a83f

Next 1 has chosen to rebrand its television network in response to increased accessibility and consumer demand. The Next 1 Network will continue to focus on three areas of programming: Real Estate, Travel and Lifestyle. Programming will be reorganized into blocks that reflect each area of interest.

Real Estate, Home Improvements and all things home related will fall within the "Next Home" block and Travel & Destination programming will come under the title "Next Trip."

Finally, "Next 1 Lifestyle" will offer unique and exciting programming committed to exploring and enhancing Personal Lifestyles for men and women of all ages. And from "Next 1 Lifestyles" comes a new block of programming, "Next Gen," featuring original, educational, and entertaining programming for kids. The "Next Gen" children's block is an important addition to our lineup as it will fulfill an FCC requirement for broadcasting "over the air."

"In today's interactive world, viewers should have the choice to engage and purchase what they see while watching any program of interest on any device from anywhere. Next 1 Network's goal is to help our viewers become the most knowledgeable real estate and travel consumers today by offering informative programming and On Demand Videos that allow them to make successful choices on an increasingly, time efficient, easily accessible basis. This is the crux of what heightened interactivity is all about," says Bill Kerby, CEO of Next 1 Interactive.

About Next 1 Interactive, Inc.

Next 1 Interactive, Inc. (NXOI) is a multi faceted media company specializing in Travel and Real Estate. Next 1 plans the delivery of targeted content via multiple digital platforms including Satellite, Cable, Broadcast, Broadband and mobile. In today's digital market Next 1 Interactive delivers information and entertainment to consumers. The company business plan calls for multiple revenue streams from real estate and travel content delivery including transactional commissions, referral fees, advertising and sponsorship. The multiple revenue streams and integrated media platforms allow for the delivery of measurable return on investment to its advertisers, sponsors and business partners.

Safe Harbor Statement
This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plan, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks described in statements filed from time to time with the Securities and Exchange Commission. All such forward-looking statements whether written or oral, and whether made by or on behalf of the Company, are expressly qualified by the cautionary statements that may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.

Contact:
NXOI Corporate Headquarters
Next 1 Interactive, Inc.
Direct: 954-888-9779
Email Contact


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