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InterAct Prepares Fantastic Store Display for Toys R Us

New Times Square Store in New York Will Feature GameShark Kiosk (October 23, 2001)
InterAct Accessories, Inc. will be one of a few selected vendors to have a permanent free-standing kiosk at the new Toys R Us, which will be the world's largest toy store, scheduled to open this Fall at Times Square in New York. The kiosk, which is designed exclusively to showcase the entire GameShark product line, will feature a state of the art multimedia display that will provide interactive demonstrations of GameShark in action.
InterAct, a Recoton company, will also feature the GameShark product line in end cap displays at over 450 Toys R Us stores throughout the country. The GameShark CODECENTER displays, located in the R-Zone section, will feature the latest GameShark products and will be updated on a quarterly basis.

"We feel that in GameShark, InterAct offers a unique product with mass market appeal and unparalleled success across all current gaming platforms. Increasing the presence of the GameShark product line for our customers has been a key focus for us," said Wayne Yodzio, Vice President World Manager for Toys R Us.


InterAct's GameShark kiosk occupies a four-foot by four-foot area in the Times Square Toys R Us R-Zone. The kiosk stands eight-feet tall and holds 264 units of GameShark merchandise. By utilizing the 17" touch screen and two 20" slave monitors housed in the kiosk, Toys R Us shoppers may view a brief demonstration of GameShark in action on their favorite game for any of the six major gaming platforms. To initiate a demonstration of GameShark, the shopper will first select a gaming platform, then select a game and the demo will begin. The shopper will see a full motion video of GameShark in action, utilizing codes for unlimited ammo, indestructible characters or similar enhanced actions.

"We are very pleased to have the opportunity to partner with Toys R Us in this exciting initiative," said Todd Hays, President of InterAct. "The GameShark CODECENTER displays are a symbol of our commitment to expand the brand and to provide a single location where gamers can find the entire range of GameShark products."

All GameShark products are enhanced by integration of the product with the website GameShark.com, which is the ultimate destination for new gaming news, features, programmer cheats and downloadable codes. In September 2001 a fresh new look was unveiled for GameShark.com, with cleaner navigation, additional sections and content, updated message board/chat technology and renewed emphasis on GameShark product support. The popular website receives over 600,000 page views daily and one million unique visitors each month.

InterAct Accessories, Inc. is a subsidiary of Recoton Corporation. Recoton is a global leader in the development and marketing of consumer electronic accessories, audio products and gaming products. Recoton's more than 4,000 products include highly functional accessories for audio, video, car audio, camcorder, multi-media/computer, home office and cellular and standard telephone products, as well as 900MHz wireless technology products including headphones and speakers; loudspeakers and car and marine audio products including high fidelity loudspeakers, home theater speakers and car audio speakers and components; and accessories for video and computer games. The Company's products are marketed under three business segments: Accessory, Audio and Gaming.

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