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Intelliware Solution Drives More Traffic to PickupPal Ride-Share Program With iPhone(R) App

On-The-Go Access to PickupPal Makes Eco-Friendly Service Even More Convenient (May 04, 2010)

TORONTO, ONTARIO -- (Marketwire) -- 05/04/10 -- Intelliware Development Inc., a leading application software development company is pleased to announce that the PickupPal iPhone® app is available now on the App Store. Developed by Intelliware, the PickupPal app connects thousands of drivers with passengers who need rides. Members from around the world now have anywhere, anytime access to the ride-share service.

Drawing upon Intelliware's years of mobile app development experience, the app was created to enable PickupPal members who are on-the-go to add rides, view matched rides, exchange messages and view a record of all trips logged right from their iPhone.

"Intelliware believes in PickupPal's business vision of leveraging the power of social networking to promote an eco-friendly ride-sharing service around the world," comments Glen Johnson, SVP Product Ventures, Intelliware. "We are excited about the launch of the PickupPal mobile app and fully expect it to make a significant positive impact on their business. So much so, that we have invested in PickupPal through our Product Ventures business. Our teams worked together very collaboratively to get the iPhone app done in a short period of time."

Personalization and convenience are key features of the app - it uses information residing on the device to pre-populate dates and a user's location, it can display interactive maps, default screens can be customized and members can use their Facebook® login to access the service, thereby avoiding having to remember multiple logins and passwords.


"With the PickupPal iPhone app, members can access our service no matter where they are. It's like having your very own transportation dispatcher right in your pocket," John Stewart, CEO, PickupPal, explains. "Working with Intelliware enabled us to get to market quickly with an exceptional solution that extends our eco-friendly, convenient services to the mobile platform."

Intelliware was able to leverage the use of its mobile application platform and its proven Agile development methodology to quickly create and launch an exceptional mobile experience for PickupPal members.

"We are seeing more and more unique ways for companies to capitalize on mobile capabilities to benefit their business," explains Greg Betty, CEO, Intelliware. "PickupPal is an excellent example of a company that can attract and drive loyalty of its membership through the mobile channel. Eco-friendly, immediate, and highly useful, the service is now even better - providing on-the-go access for members to connect. We look forward to working with them as we continue to enhance and extend the PickupPal app functionality."

Free on the App Store, the PickupPal iPhone app is available now.

More information about Intelliware's mobile applications is available at www.intelliware.ca/solutions/mobile.html.

About Intelliware Development Inc.

Intelliware is a custom software and product development company headquartered in Toronto, Canada. Intelliware is a leading practitioner of Agile software development practices which ensure the delivery of timely, high quality solutions for their clients. Intelliware specializes in version 1.0 product development, re-platforming of enterprise systems, and mobile application development. Intelliware is engaged as a technical partner by a wide range of local, national and global organizations in sectors that span financial services, e-Health, retail, manufacturing, and government.

About PickupPal

PickupPal provides a service to match drivers and passengers anytime, anywhere based on their profile preferences and route, operating very much like an online dating service. Launched in January 2008, PickupPal has members in 50+ countries who use PickupPal to share the costs of driving, reduce traffic congestion and be good to the environment.

See PickupPal in Action: http://www.pickuppal.com/pup/video.html

Note to Editors:

Intelliware, the Intelliware logo, the Intelliware "I" logo, Delivery Matters, i-Proving, QStrat, QLM and Quotation Lifecycle Management are trademarks or registered trademarks of Intelliware Development Inc. All other trademarks are the property of their respective holders.

Apple, the Apple logo, iPod, iPod touch, iPad, and iTunes are the trademarks of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc. App Store is a service mark of Apple Inc.

Contacts:
Intelliware Development Inc.
Glen Johnson
SVP Product Ventures
416-762-0032 ext 268
glenj@intelliware.com

PickupPal
John Stewart
CEO
416-919-3199
media@pickuppal.com


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Related Keywords: Intelliware software, PickupPal iphone app, Mobile app, Ride share service, Product ventures, Manufacturing, Applications, Manufacturing/Production, Manufacturing, Productivity Applications, Networking, Software Development, Other Applications, Management, CEO/CFO, Canada, USA, Toronto, Marketwire, Inc., Apple Computer, Financial, Application Software, Computer Science, Business, Social Networking, Other,

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