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Intelligent Assistance Launches Digital Media ‘Hub’

Centralized support management software for digital media artists (August 09, 2004)

Intelligent Assistance, Inc. (, the leading developer of real-time, intelligent multimedia coaching and support tools for digital media artists and content creators, announced today it has developed a powerful new approach to finding, acquiring and centrally managing valuable support tools and content for digital media artists: The Digital Media Hub.

A radically new approach for enabling content creators and digital media artists to realize their full creative potential, The Hub central support management software combines four key areas of function:

* A powerful metadata index to the free digital media resources available on the Internet
* An innovative e-commerce function for purchasing training content, media or software tools
* An open publishing platform for tutorials, template, media, stock footage and effects
* The Hub Centralized Management Platform tools, designed to simplify downloading, installing, integrating and organizing content and application in a single, searchable and easy-to-navigate control panel.

Additionally with this announcement, Intelligent Assistance is announcing the immediate availability of its first in a series of Hub software applications, The Pro Apps Hub. The Pro Apps Hub is specifically designed for users of Apple's Professional Video Applications, such as Final Cut Pro.

"We designed The Hub to remove all possible obstacles to creativity for digital media designers and content creators; and we've found that one of the biggest obstacles to creativity is the frustration artists feel when they can't find the tools they need to get their job done," said Philip Hodgetts, president of Intelligent Assistance. "We've developed an extensive metadata index to make it easy to find the vast free resources that exist on the Internet while at the same time, simplifying the process of finding, purchasing, installing and managing commercial content from plug-ins to tutorials. With The Hub, we've extended our very successful Assistance on Demand open network for expert guidance and creative intelligence, to accommodate software installs, templates and media with a new level of convenience and flexibility."

The Pro Apps Hub for Apple Professional Video Applications
With the Pro Apps Hub software, focused on supporting users of Apple's Professional Video Applications, users can search the catalog for commercial content. This open, on demand system reduces buying, downloading and installing any type of Internet-deliverable content (Technique, Tutorial, plug-in, template, effects or media) to a single mouse-click. The Hub automatically handles the download and install before adding the transaction to the customer account.

Flexible eCommerce Capabilities
Additionally, the e-commerce functions support pricing as low as 25˘ for a tutorial, to pricing for regular stock and plug-in applications. The system flexibility and management functions make it practical to sell and install single plug-ins, eliminating the need to aggregate them into high priced packages. Customers experience unprecedented flexibility to buy only the plug-ins, media and effects they need while vendors make additional sales to people who were reluctant to buy the high priced bundle.

Relevant, Smart Forums
An additional index for locating active, relevant forums by site name, software or manufacturer is also included in the Pro Apps Hub. Over 800 researched forums resulted in a highly relevant list of 483 (across a wide range of software and subjects) that can be relied upon as useful resources. Forums load directly into the Hub software appearing just like they would in a browser.

Tutorials and techniques downloaded via the Catalog are integrated into a single knowledge base even when they come from diverse sources. Users can search, download and integrate free content from the catalog, without creating an account. Content packages from Intelligent Assistance (or other developer) are also managed in the Hub software so that users have a single, integrated personal library whether content is installed from CD or purchased a la carté. At launch there will be content available from Intelligent Assistance. Within a week there will be content from CMP books who have licensed "Final Cut Pro on the spot" and "After Effects on the spot" for a la carte purchasing through the Hub software.

Content from the Internet is viewed direct from the Internet and not downloaded or installed.

"During NAB 2004, we had several serious discussions with leading plug-in, template and media companies about their participation in The Hub and we're currently in advanced negotiations to have their content added," added Hodgetts.

"Our custom client software, e-commerce and back-end infrastructure, are designed to automate the process to the end user has a simple, elegant purchase and install experience," said Dr Gregory Clarke, vice president of technology for Intelligent Assistance. "We built the infrastructure on proven web technologies to ensure a highly reliable, single solution to integrate free and commercial content and to make it practical to handle content transactions as small as 20c."

Open system - Content Provider Tools
The Hub software is a powerful open publishing platform for tutorials, template, media, stock footage and effects. Intelligent Assistance has developed a powerful set of Content Provider Tools. With the content provider tools any developer can add content to the commercial side of the Hub system. The Content Provider tools provide a simple interface for uploading content, setting price and availability and come with detailed instruction on formatting content for smooth integration with other content into the Hub software.

The Pro Apps Hub is the first in a series of Hubs from Intelligent Assistance. Each Hub centers around one software family providing quick and easy access to everything related to that software family, although all Hubs can, via the indexes, get access to any content in the indexes or Catalog.

The Pro Apps Hub is immediately available for free download from Content providers or vendors will find information there.

About Intelligent Assistance
Intelligent Assistance, Inc. is the leading developer of real-time, intelligent multimedia support and coaching tools for digital media artists and content creators. Intelligent Assistance is leading the industry in delivering innovative, proven techniques for "Point of Need" technologies that enhance digital media application capabilities, eliminates distraction from the creative workflow process and liberates users to bring their creative visions to life. For more information, please visit or


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Related Keywords:Intelligent Assistance, The Digital Media Hub, Pro Apps Hub, Apple, Final Cut Pro, Philip Hodgetts, After Effects, NAB, Dr Gregory Clarke,

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