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IntegraMed America Selects Adaptive Planning

Leader in Healthcare Services Implements Cloud-Based CPM Solution to Automate Forecasting and Navigate Revenue Recognition (December 14, 2011)

MOUNTAIN VIEW, CA -- (Marketwire) -- 12/14/11 -- Adaptive Planning, the worldwide leader in cloud-based corporate performance management (CPM) solutions for companies and nonprofits of all sizes, today announced that IntegraMed America (NASDAQ: INMD), a leading health care services company with annual revenue of $300 million, has successfully automated their budgeting and forecasting process using Adaptive Planning.

In order to serve their clients, IntegraMed has developed a complex organizational plan comprised of over 30 legal entities, two charts of accounts, and multiple revenue recognition policies. With the goal of adopting a more professional software solution than Excel, IntegraMed embarked on an extensive search of more than twenty applications, ultimately selecting Adaptive Planning based on its ease of use, flexibility, and cloud-based model.

"The implementation process was very smooth and the professional services team was incredibly helpful," said John Kearns, Corporate Controller, IntegraMed. "We were able to go live in just six weeks, which has allowed us to use the application more than we anticipated. Our Adaptive Planning solution has over 200 plans, is just as flexible as Excel, and offers far better control over the process."

"Adaptive Planning has far exceeded our expectations," said Kearns. "By rolling out Adaptive Planning to 50 users, the finance team and operational managers have benefited from easier access to financial information, improved data analysis, and better alignment and accountability across the company. With the benefit of hindsight, I see now that Adaptive Planning is not simply an alternative to Excel-based budgeting, but is in an entirely different league."


"We are pleased that we have been able to help IntegraMed move beyond Excel and transform their budgeting and forecasting," said Greg Schneider, VP Marketing, Adaptive Planning. "They provide an excellent example of how Adaptive Planning can help companies of all sizes, in virtually any industry, create tremendous value through automated corporate performance management."

About Adaptive Planning

Adaptive Planning is the worldwide leader in on-demand corporate performance management (CPM) solutions for companies and nonprofits of all sizes. Adaptive Planning's solutions allow finance and management teams to obtain real-time visibility into performance metrics, streamline financial planning and reporting, and drive better business decisions. By offering affordable annual subscriptions and rapid implementations, and by eliminating the need for new hardware and IT support, Adaptive Planning makes it easy to move beyond spreadsheet-based processes without the cost and complexity associated with traditional on-premise CPM applications. Adaptive Planning is headquartered in Mountain View, Calif. and is funded by ONSET Ventures, Monitor Ventures, Cardinal Venture Capital and Clairmont Capital.

Media Contacts:

Kevin Sugarman
GlobalFluency
650-433-4170
ksugarman@globalfluency.com

Aimee Caton
Adaptive Planning
650-810-0531
acaton@adaptiveplanning.com

Adaptive Planning
650-528-7500
www.adaptiveplanning.com


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