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InsideView Appoints Jim Lightsey Chief Financial Officer, Expands Sales and Marketing Leadership

New Hires Support Aggressive Growth Within Rapidly Expanding Social Business Market (April 23, 2012)

SAN FRANCISCO, CA -- (Marketwire) -- 04/23/12 -- InsideView, the only social intelligence provider to reveal the person behind the contact, today announced the appointment of Jim Lightsey as Chief Financial Officer, Jeff Croson Vice President of Enterprise Sales, and the promotion of Greg Brush to Senior Vice President of Sales and Greg Volm to Vice President of Corporate Sales. The appointments signal the company's momentum in the growing social business marketplace.

"Enterprises of all sizes are recognizing the value of social business practices," said Umberto Milletti, CEO of InsideView. "Today, customer-facing employees across sales, marketing, human resources, customer service organizations and even the executive suite need solutions that reveal critical insights, from many sources, and deliver them within standard workflow systems. Customer relationship management (CRM), customer service and sales automation systems are all improved through the integration of information that brings relevancy to customer interactions. InsideView has quickly established itself as a leader in social business and is experiencing rapid growth and demand. The addition of Jim in the office of CFO, and the expansion of our sales organization, gives us the senior talent we need to capitalize on this tremendous market opportunity."

Experienced Financial Leadership
As InsideView's Chief Financial Officer, Jim Lightsey will lead the company's strategic planning, financial management, business operations and analytics, accounting and human resources functions. Prior to InsideView, Jim was a managing director with Crimson Consulting Group where he drove marketing strategy engagements and managed key client relationships with leading technology and healthcare companies. Jim was also Founder and CEO of, emindhealth, Inc., a SaaS-based healthcare startup that was sold to Workplace Options in 2005. In addition, Jim brings experience from several Fortune 500 companies, gained through his leadership role in Accenture's Strategic Service practice and his management of public company financial audits for Ernst & Young. Jim is a CPA and holds an MBA in Multinational Management from the Wharton School, where he graduated as a Palmer Scholar, and a BA from the University of California Santa Barbara, with high honors.

Sales Leadership Expands to Meet Demand
The company also announced expansion of its sales leadership with the strategic addition of Jeffery Croson as Vice President of Enterprise Sales. Croson brings fifteen years of sales and executive sales management experience in high-tech companies, with strength in the area of large enterprise sales. Chosen for his ability to meet the needs of enterprise as they embrace social business practices, Croson will lead the enterprise sales division from the InsideView office in Austin, Texas. Previously, Croson served in sales, consulting and strategist capacities with Convergys, Lotus Development and IBM. Jeff is a graduate of the University of Texas.

InsideView also announced the promotion of Gregory Brush to Senior Vice President of Worldwide Sales. Brush has led the company's rapid expansion to a base of over 200,000 users in 30 countries around the globe. Over his four-year tenure with InsideView, Brush has driven user adoption of the InsideView application and driven the growth of InsideView revenues each year for the last four, and with 2011 revenues doubling those of 2010. As Senior Vice President of Sales, Brush will continue to focus on growing InsideView's business across various business segments, industries, and geographies as InsideView gains a larger market-share of the social business marketplace.

Greg Volm, an experienced leader in inside sales functions & operations and an InsideView veteran, was also promoted to Vice President of Corporate Sales. Greg will continue to lead the company's expansion in both new & existing accounts with the corporate sales team.

"The opportunity ahead of us is unmatched in the history of the company," continued Milletti. "I am pleased to welcome new leaders to the team and to see our sales organizations' strength as it builds upon our momentum and increases our velocity in the market."

About InsideView
InsideView, the leading provider of sales intelligence, increases productivity and revenue by delivering relevant business and social insights to the point of need. Our award-winning technology gathers and analyzes information from the most relevant social media, user-contributed and traditional/proprietary editorial sources to provide compelling insights about companies and contacts directly within your CRM, browser, or mobile device. More than 200,000 sales professionals, and over 1,000 market-leading companies including Adobe, AIG, BMC, CapGemini, Experian, and SuccessFactors use InsideView. For more information, visit InsideView.

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