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InsideView Announces Social Intelligence Alliance With Microsoft and Native Integration With Microsoft Dynamics CRM

Joint Offering Provides Insights to Help Customer-Facing Professionals Reach the Right Person, at the Right Time, With the Right Message (March 19, 2012)

SAN FRANCISCO, CA -- (Marketwire) -- 03/19/12 -- InsideView, the only social intelligence provider to reveal the person behind the contact, today announced that they have finalized a Social Intelligence Alliance whereby Microsoft will integrate InsideView's social selling solution into Microsoft Dynamics CRM. InsideView analyzes data from social media, news, and company sources and alerts sales professionals when opportunities for relevant engagement arise. InsideView helps sales professionals reach the right person, with the right message, at the right time. InsideView provides relevant information that can dramatically improve sales results for Microsoft Dynamics CRM users.

"The integration of InsideView with Microsoft Dynamics CRM is the result of the two companies' focus on reimagining CRM to create a fantastic and productive experience by providing useful, actionable insights about customers and prospects to sales professionals," said Dennis Michalis, General Manager, Microsoft Dynamics CRM. "Social CRM is changing the way our customers succeed. InsideView has a unique and powerful solution that reveals important insights that help our users have more powerful interactions with their customers and prospects."

"Microsoft Dynamics CRM delivers meaningful productivity results in terms of sales effectiveness, client relationships, sales team organization, and visibility across our teams' activities," said Barb Potter, Director of Marketing KnowledgeLake, a SharePoint ECM Company. "The addition of InsideView makes Dynamics an even more comprehensive solution for us because it not only provides the full complement of CRM capabilities, but also company information, contact details, and relevant connections. Getting all of that in a single place has made our teams more productive. The integration of InsideView with Dynamics CRM is a great step forward for both companies' customers."

Industry research shows that 90% of executives never respond to cold calls or unsolicited emails, yet 84% will engage with a sales person when they are connected through a friend, colleague, customer, or industry peer*. Through the alliance, Microsoft Dynamics CRM users will have native access to InsideView right within Dynamics CRM at no additional charge. They will also have the option to upgrade to the premium version of InsideView at a special price. To turn cold calls into successful introductions, Microsoft Dynamics CRM customers can license full InsideView capabilities that allow:

  • Enterprise-wide Connection Sharing - extends connections beyond social networking sites to automatically leverage the network of coworkers, executives and board members, previous employers, and customers. This allows all sales team members, even new hires, to instantly leverage their company's extended network of professional relationships.

  • New social and key business content - real-time content from social sources including Facebook, Twitter, RSS feeds, blogs, and other sources creates deeper insights for building profitable sales relationships. Key business content including industry trends, rich financial details, and competitive information gives Dynamics CRM users a strong advantage over less informed competitors.

  • People and Company Alerts - track key people and companies so that the sales and customer management teams are the first to be notified about job changes, news mentions, social media chatter, and other key developments. These alerts are integrated with email and the Microsoft Dynamics CRM suite so that sales professionals always know the right time to make contact.

  • Sharing Within Collaboration Streams - share breaking news and key business events about companies and people of interest within internal collaboration streams. A single click allows a user to push external news alerts about leadership changes, mergers, funding developments and more into the Dynamics CRM Activity Feeds. These alerts give everyone following a specific account the most up-to-date insights.

"Today's leading companies are becoming social enterprises," said Umberto Milletti, CEO of InsideView. "As a leading force in business, our partnership with Microsoft allows more businesses than ever before to benefit from the rich insights provided by Microsoft Dynamics CRM and InsideView. Together, we are helping these companies participate in and benefit from the social transformation we are experiencing today."

InsideView is the Dynamics Marketplace Solution partner of the year, and has been certified by Microsoft for Dynamics CRM interoperability.

Availability and Special Promotion
InsideView will be available with Microsoft Dynamics CRM release 9 due out later this year. As part of a special introductory promotion, Microsoft Dynamics CRM customers who subscribe to InsideView's premium version, TEAM, before August 31, will receive 50% off the regular price, making the cost only $49 per user per month.

About InsideView
InsideView, the leading provider of sales intelligence, increases productivity and revenue by delivering relevant business and social insights to the point of need. Our award-winning technology gathers and analyzes information from the most relevant social media, user-contributed and traditional/proprietary editorial sources to provide compelling insights about companies and contacts directly within your CRM, browser, or mobile device. More than 100,000 sales professionals, and over 1,000 market-leading companies including Adobe, AIG, BMC, CapGemini, Experian, and SuccessFactors use InsideView. For more information, visit InsideView.

*Kenan-Flagler Business School, Selling to the C-Suite, published August 2009

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