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InsWeb's AgentInsider(R) Insurance Lead Program Delivers Nine Millionth Lead

One Million Insurance Leads Delivered in Just Under Four Months (November 02, 2011)

SACRAMENTO, CA -- (Marketwire) -- 11/02/11 -- InsWeb Corporation (NASDAQ: INSW), a leading online insurance comparison provider, today announced the distribution of its nine millionth lead via the AgentInsider® Lead Program. The AgentInsider® network, which launched in September 2005, delivered its first million insurance leads in approximately 21 months. Its most recent million insurance leads were delivered in just under four months.

Michael Sullivan, an insurance agent based in Cape Coral, Florida, received AgentInsider's nine millionth lead on September 29, 2011. He's been a member of AgentInsider for over 4 years and purchases the majority of his leads through AgentInsider.

"I have been buying leads from AgentInsider since I became an insurance agent in 2007, and am very pleased with the quality of leads and service I receive from them," said Sullivan. "I've had great success with AgentInsider's leads and find that their lead platform is easy to use and offers the flexibility that I need to run my business effectively."

"Delivering another million leads in less than 4 months is another important milestone for AgentInsider," said Tricia Winkler, Vice President of AgentInsider Operations. "We've continued to grow year-over-year as more agents gravitate to higher quality lead sources. That, combined with affordable pricing and best-in-class service, has helped us become a top lead provider in the industry."

Designed from the ground up to be the most flexible, responsive lead provider in the industry, AgentInsider helps local insurance professionals leverage InsWeb's online marketing expertise and gain immediate access to consumers shopping at and its partners.

For more information about the AgentInsider® Lead Program and Agent Directory, please visit or call (866) 892-4080.

About InsWeb
InsWeb Corporation (NASDAQ: INSW) owns and operates a network of leading insurance marketplace and education websites. Founded in 1995 and headquartered in Sacramento, California, InsWeb's primary properties include,,, and InsWeb has invented multiple e-commerce and online insurance distribution technologies and owns the following patents: 6,898,597; 7,107,325; 7,389,246; 7,640,176 and 7,707,505.

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