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Innovative Spirit to Shape Sundance Fest Opening

Sundance Film Festival names Todd Oldham to Design Opening Night Gala By Gregg Schwenk

The Sundance Film Festival is pleased to announce that award-winning designer Todd Oldham will lend his experience and creativity to the 2006 Sundance Film Festival as designer of the Opening Night, Music on Main, and Awards Night parties.  Applying his experience as a graphic designer, photographer, and filmmaker, Oldham plans to create an environment that personifies the 2006 Sundance Film Festival, while simultaneously bringing to life the Festivals history.  The Sundance Film Festival takes place in and around Park City, Utah from January 19-29, 2006.

Continuing a long tradition of working with artists, Sundance Institute selected the Todd Oldham Studio proposal to design the Opening Night Gala, the Music on Main outdoor concert, and the Awards Night Celebration following the Awards Ceremony. The Opening Night Gala will be held on Thursday, January 19, Music on Main will be held on Friday, January 27, and Awards Night will take place Saturday, January 28, 2006. 

?The Film Festivals official parties have a celebrated status, said Jill Miller, Managing Director for the Institute.  ?The designer of these events needs to have a flair for reflecting the diverse, creative and innovative spirit of the Sundance Institute and of the Sundance Film Festival.  We are thrilled to have Todd Oldham and the Todd Oldham Studio working with us to create unique experiences for our patrons.


Oldham is no stranger to the Film Festival, having designed the ?Main Street Lounge for Sundance presenting sponsor Volkswagen at the 2005 Film Festival.  Past projects include the Veruka nightclub in Manhattan, ?Gateway Lounges for art rock at Rockefeller Center, the guest house at the Esquire House in Los Angeles, MTVs Choose or Lose bus and a 1997 GM Bravada used to raise money for cancer research.  Oldham has also made numerous television appearances and boasts a long list of photography and writing credits. 

"I am delighted to celebrate with Sundance Institute the magic of independent film, said Oldham.  ?It has been a lot of fun working on the opening and closing party designs."

Sundance Film Festival

The Sundance Film Festival is the premier showcase for U.S. and international independent film.  Held each January in and around Park City, Utah, the Festival is a core program of Sundance Institute, a nonprofit cultural organization founded by Robert Redford in 1981.

Presenting 120 dramatic and documentary feature-length films in seven distinct categories, and 80 short films each year, the Sundance Film Festival has introduced American audiences to some of the most innovative films of the past two decades, including sex, lies and videotape, Clerks, Smoke Signals, Boys Dont Cry, American Splendor, Napoleon Dynamite, Born into Brothels, and Me and You and Everyone We Know.  Beyond the streets of Park City, the official Website of the Sundance Film Festival, www.sundance.org, shares the Festival experience with a global audience through the streaming of short films and filmmaker interviews, combined with current news and box office information.

Sundance Institute

Dedicated year-round to the development of artists of independent vision and to the exhibition of their new work, Sundance Institute celebrates its 25th anniversary in 2006.  Since its inception, the Institute has grown into an internationally recognized resource for thousands of independent artists through its Sundance Film Festival and artistic development programs which provide a range of concentrated creative and financial support for filmmakers, screenwriters, composers, writers, playwrights and theatre artists.  The original values of independence, creative risk-taking, and discovery continue to define and guide the work of Sundance Institute, both with US artists and, increasingly, with artists from other regions of the world


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Gregg Schwenk is a writer, educator, and entrepreneur. He reports on a number of various subjects including: film, art, technology and politics. Mr. Schwenk is an adjunct professor at CSUF's Center for Entertainment and Tourism located in Orange County, California. He is also a consultant and advisor to several entertainment and technology firms. In 2005, Mr. Schwenk was appointed by the US Secretary of Commerce, to the District Export Council. He has a BA from the University of California, Berkeley and completed the Advanced Management Program at USC.
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