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Innovative Lexar Professional ExpressCard CompactFlash Reader Wins 2010 Hot One Award

(March 02, 2010)

FREMONT, Calif., March 2, 2010 (GLOBE NEWSWIRE) -- Lexar Media, a leading global provider of memory products for digital media, today announced that the Lexar® Professional ExpressCard™ CompactFlash® (CF) Reader has been recognized with the Professional Photographer 2010 Hot One Award in the "Media Card Reader" category. This acknowledgment marks the fourth consecutive year the publication has honored a Lexar Professional memory product with a Hot One Award. The Lexar Professional ExpressCard CF Reader continues Lexar Media's tradition of offering memory products with an impressive combination of professional-level reliability and workflow-improving performance. For additional information about the Lexar Professional ExpressCard CompactFlash Reader, visit

"For the past 11 years, the Hot One Awards have provided Professional Photographer magazine's readership with a resource of the newest, most innovative products," said Jeff Kent, Hot One editor, Professional Photographer. "This year's judging panel was comprised of more than 50 independent, practicing professional photographers who know what to look for in the products they want and need. Judges made their selections based on overall quality, innovation, design, performance, and value for the price, and we think this year's list of winning products is the best yet."

The Lexar Professional ExpressCard CF Reader is designed for use with the Lexar Professional 600x CF card and leverages UDMA 6 technology to reach transfer speeds of up to 133MB per second. The reader easily inserts into the ExpressCard slot of a notebook computer and connects directly to the high-speed PCIe bus interface for enhanced performance. The Professional ExpressCard CF Reader is backwards compatible with other CF UDMA and non-UDMA cards, and works with any Mac® system or PC laptop with a 54mm or 34mm ExpressCard slot. The reader also features an extra-deep card slot to provide added protection and stability.

"We're always striving to develop and offer industry-leading memory products for professional photographers, and we're extremely honored to receive the Hot One Award from Professional Photographer," said Jim Chan, product marketing manager, Lexar Media. "Pro photographers will always be a major focus for Lexar Media, and we look forward to continuing to improve the professional workflow and allowing photographers to focus on the business of taking pictures."

In addition to the high transfer rates provided by the Lexar Professional ExpressCard CF Reader, consumers also receive the reliability they have come to expect from Lexar. All Lexar memory card and card reader designs are tested in the Lexar Reliability Lab, a facility with more than 800 digital cameras, to ensure quality, performance, and compatibility. Lexar performs this extensive testing in an effort to provide customers with a higher level of confidence, whether they are capturing once-in-a-lifetime memories, important events, or everyday occasions.

The Lexar Professional ExpressCard CF Reader includes a two-year limited warranty, and free, dedicated customer support.

The complete list of 2010 Hot One Award winners is featured in the February 2010 issue of Professional Photographer and is available online at

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About Lexar Media

Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial® brand names. Lexar offers products in all major flash and DRAM memory categories, including, consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac systems, and solid state drives (SSDs). An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide.

For more information about Lexar, visit For more information about Crucial products, visit, or Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

Lexar. When Memory Matters™.

The Lexar/Crucial logo is available at

About Micron

Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the NASDAQ Global Select Market under the MU symbol. To learn more about Micron Technology, Inc., visit

©2010 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar, the Lexar logo, and When Memory Matters are trademarks of Lexar Media, Inc. Crucial and the Crucial logo are trademarks of Micron Technology, Inc. Lexar Media, Inc. is an authorized licensee of the CompactFlash trademark. ExpressCard is a trademark of PCMCIA. Mac is a trademark of Apple Inc., registered in the U.S. and other countries. All other brand or product names are trademarks or registered trademarks of their respective holders.

CONTACT: Matter Communications
Andrew Rodger
978-499-9250 x233

Lexar/Crucial Logo

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