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Infor10 Marketing Uses Social Network Sharing and Multi-Channel Marketing to Help Maximize Revenue From Campaigns(January 16, 2012)
ATLANTA, GA -- (Marketwire) -- 01/16/12 -- Infor, a leading provider of business application software serving more than 70,000 customers, today announced Infor10 Marketing, a next-generation integrated database marketing application within the Infor10 CRM Enterprise (Epiphany) suite. Infor10 Marketing helps enterprise marketers to plan, execute and monitor their direct-to-consumer marketing activities and customer touches at a program level simultaneously across a number of outbound (email, direct mail, SMS, Facebook, Twitter, etc.) and inbound (website, mobile, online store, call center, voice response unit, POS terminals, Kiosk, ATM, etc.) channels. This enables true Customer Relationship Management (CRM) across the enterprise via customer preference management, offering optimization, likelihood and benefit arbitration, and permission-based marketing.
Infor10 Marketing leverages the power of peer influence to boost campaign reach and effectiveness through social network sharing features that allow and encourage the recipient of an email campaign to post the message to their existing Facebook, Twitter, and other profiles. Users who receive this communication via social network sharing have the option to "join the group" or "become a friend," as well as to forward the message directly to contacts. This helps customers to further engage with the campaign and provides marketers with an ongoing channel of conversation. Additionally, these features contain robust tracking and analysis capabilities that help determine campaign performance, identifying the most profitable initiatives while protecting the anonymity of, and relationship with, customers.
"Consumers are more connected to their peers and are sharing information with their personal networks more than ever before," said Jackie Palmer, senior product manager, CRM, Infor. "Infor10 Marketing leverages the tools of 21st-century communication, especially the increasing power and influence of social networks, enabling companies to tap into the power of customer connections and gain valuable third party credibility and endorsement, while respecting customer privacy and contact preferences."
Infor10 Marketing features include:
Inbound and Outbound Enabled Touch Points
To enable CRM to be managed at a customer-centric program level, Infor10 Marketing has brought together inbound channels such as website, contact center, point of sale, IVR, etc., with traditional outbound channels, such as email and direct mail. This allows marketers to develop a CRM program and execute individual campaigns across all channels and types in one central place.
Multi-Channel Customer Communication
Each customer is able to receive the same communication across multiple channels within a single campaign, allowing marketers to deliver the optimal combination of messages or materials and reinforcing key messaging and benefits to customers. With this release, marketing channels are explicitly defined at the campaign, communication and cell levels, and will now offer new attributes and functionality for communications and segments. Additionally, marketers are able to track contact history and responses across each channel, allowing for optimal analysis and reporting.
Infor10 Marketing delivers a "program" capability that enables multiple campaigns to be packaged together to revolve around a common theme, allowing marketers to leverage numerous communication touch points and for messages to have further reach. Campaigns in the same program can utilize a combination of channels, inbound or mixed inbound and outbound, allowing marketers to use the full arsenal of communication tools.
Powerful Customer Insights and Interaction
Integrated analytics, delivered through an intuitive web interface, provide valuable customer interaction insights from both outbound and inbound channels that can become actionable initiatives and enhance future campaign effectiveness. New campaigns that incorporate scores from external analytical tools can be launched with a few simple clicks, and are easily tailored to focus on highest-value tactics and customers. Additionally, Infor10 Marketing allows users to automatically track campaign histories, monitor responses across multiple channels, and use response data to trigger follow-up conversations through any touch point.
Precise Targeted Customer Contact
Contact history for both inbound and outbound channels is integrated into a single table providing a true consolidated contact history across all channels creating an accurate and up-to-date source that can be accessed rapidly. Powerful query and filtering capabilities create highly targeted lists and a virtually unlimited number of segments from available customer information including demographics, transactional behavior, campaign history, model scores, and date-relative filters.
Infor10 Marketing is ideal for companies that need superior management and execution of permission-based, outbound and inbound multichannel marketing campaigns. Companies can use Infor10 Marketing to build ongoing customer relationships, while respecting customer preferences, thereby fostering loyalty and customer retention.
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- Infor10 CRM Enterprise Website -- www.infor.com/solutions/crm/
Infor is a leading provider of business software and services, helping more than 70,000 customers in 164 countries improve operations and drive growth. To learn more about Infor, please visit www.infor.com.
This announcement reflects the direction Infor may take with regard to the specific product(s) described herein, all of which is subject to change by Infor in its sole discretion, with or without notice to you. This announcement is not a commitment to you in any way and you should not rely on this document or any of its content in making any decision. Infor is not committing to develop or deliver any specified enhancement, upgrade, product or functionality, even if such is described in this announcement and even if such description is accompanied by words such as "anticipate," "believe," "expect," "intend," "may," "plan," "project," "predict," "should," "will," and/or similar expressions. Many factors can affect Infor's product development plans and the nature, content and timing of future product releases, all of which remain in the sole discretion of Infor. This announcement, in whole or in part, may not be incorporated into any contractual agreement with Infor or its subsidiaries or affiliates. Infor expressly disclaims any liability with respect to this announcement.
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