, a leading provider of business application software serving more than 70,000 customers, today announced " />
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Infor Launches Infor10 CRM Enterprise Interaction Advisor

Intuitive User Interface, Tab-Based Navigation, and Multi-Channel Marketing Arbitration Help Deliver Speed, Performance, ROI (April 23, 2012)

NEW YORK, NY -- (Marketwire) -- 04/23/12 -- Infor, a leading provider of business application software serving more than 70,000 customers, today announced Infor10 CRM Enterprise Interaction Advisor (Epiphany), the next generation of Infor's powerhouse next-best-action engine, and part of the Infor10 CRM Enterprise (Epiphany) Suite. Used by many of the world's most recognizable brands, including Microsoft, Navy Federal Credit Union, Mohegan Sun, and Tommy Bahama, CRM Enterprise Interaction Advisor helps predict customers' future preferences and behavior based on their real-time activity and past responses. Enhancements include a sleek new interface based on Infor10 ION Workspace, tab-based navigation for key functions, and multi-channel execution of campaigns with common messaging.

"Consumers today are bombarded by an overwhelming amount of information, requiring corporate marketing departments to identify new ways to create more intelligent interactions with their customer base," said MJ Crabbe-Barberis, product marketing director, CRM, Infor. "Infor10 CRM Enterprise Interaction Advisor provides the next-best-action engine that helps companies stay a step ahead of their competition by enabling them to make messaging decisions and arbitrate against competing offerings using multiple business and economic measures."

With CRM Enterprise Interaction Advisor, marketers now have the power to execute campaigns with a common messaging strategy simultaneously across multiple channels, accommodating appropriate modifications to maximize the message on each channel. For example, a point-of-sale kiosk message may include visuals and bulleted value propositions with notifications such as "10 percent off your purchase today," while a mobile message, which has more text-based limitations, may simply read "10 percent off."

Tab-based enhancements to CRM Enterprise Interaction Advisor include:


  • Explore Tab - Enables users to visualize relationships between data and permits direct editing for easy sharing of rules between offers.
  • Monitor Tab - Expands campaign results reports with intuitive charts, active grids and expanded filtering options enhancing analytical capabilities for users.
  • Economics Tab - Multi-dimensional attributes help enterprises maximize decision arbitration across multiple business value measures. Users can set different economic attributes for more flexibility across channels and leverage data throughout the decision-making process to more effectively guide customer strategy.

About Infor
Infor is the world's third-largest supplier of enterprise applications and services, helping more than 70,000 large and mid-size companies improve operations and drive growth across numerous industry sectors. To learn more about Infor, please visit www.infor.com.

This announcement reflects the direction Infor may take with regard to the specific product(s) described herein, all of which is subject to change by Infor in its sole discretion, with or without notice to you. This announcement is not a commitment to you in any way and you should not rely on this document or any of its content in making any decision. Infor is not committing to develop or deliver any specified enhancement, upgrade, product or functionality, even if such is described in this announcement and even if such description is accompanied by words such as "anticipate," "believe," "expect," "intend," "may," "plan," "project," "predict," "should," "will," and/or similar expressions. Many factors can affect Infor's product development plans and the nature, content and timing of future product releases, all of which remain in the sole discretion of Infor. This announcement, in whole or in part, may not be incorporated into any contractual agreement with Infor or its subsidiaries or affiliates. Infor expressly disclaims any liability with respect to this announcement.

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Related Keywords: Infor, CRM, Interaction Advisor, Enterprise, Infor10 , Applications, Sales & Marketing, Productivity Applications, Software Development, Other Applications, Marketwire, , IT (Information Technology), Enterprise Applications, Application Software, Business, Military,

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