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InfoMotion Sports Technologies to Showcase at MIT Sloan Sports Analytics Conference; Award-Winning 94Ffity Smart Sensor Basketball Being Featured in Second Year

  (February 25, 2014)
InfoMotion Sports Technologies to Showcase at MIT Sloan Sports Analytics Conference; Award-Winning 94Ffity Smart Sensor Basketball Being Featured in Second Year

(PRWEB) February 25, 2014

InfoMotion Sports Technologies ( is again sponsoring the Interactive Room at the 2014 MIT Sloan Sports Analytics conference from February 28 through March 1. This premier event brings leaders from the sports industry together with students to discuss the increasing role of analytics in the global sports industry. InfoMotion is a leader in creating innovative products that are game changing training tools to help athletes develop their skills in any sport. At the conference last year, InfoMotion unveiled the 94Fifty Smart Sensor Basketball. The company is returning this year to debut new features to this award-winning product and its technology, giving attendees the opportunity to get hands on with the 94Fifty and learn about what is new.

The 94Fifty Smart Sensor Basketball measures and diagnoses key skills critical to building confidence, versatility, and success in the game. The companion apps for Apple and Android devices serve as a real-time training tool, allowing young athletes to train on specific skills, work through levels of increasingly difficult workouts, and compete head to head with other players around the world via Twitter.

The 94Ffity Smart Sensor Basketball has received industry recognition since its launch. Most recently, it has been named a 2014 Award Finalist by the internationally renowned Edison Awards. The distinguished awards, inspired by Thomas Edisons persistence and inventiveness, recognize innovation, creativity and ingenuity in the global economy.

The 94Fifty has also been recognized as an International CES Innovations 2014 Design and Engineering Awards Honoree for the 94Fifty Smart Sensor Basketball in the Embedded Technologies; Gaming Hardware & Accessories; and Health & Fitness categories, as well as a finalist in the Bluetooth Breakthrough Awards.

"The MIT Sloan Sports Analytics Conference underscores our commitment to design and market the smartest sports products. We are the only company that builds products that can measure both the quantity and quality of muscle memory skills for high-participation team sports such as basketball," said Michael Crowley, CEO of InfoMotion Sports Technologies. "The response to the 94Fifty, our first product to market, from coaches, athletes and the industry has been tremendous."

The 94Fifty utilizes nine sensors inside the ball to deliver real-time shooting and ball-handling feedback including shot speed, backspin and arc measurements, via Bluetooth Low Energy, giving players of any skill level the ability to improve important muscle memory skills more efficiently and effectively.

The small suite of sensors inside the regulation size and weight basketball measures skill precisely and quickly utilizes that data to prescribe proven, personalized methods to improve shooting mechanics, shot release speed, shooting arc, power dribbling, hand-speed, mental coordination, and many other skills that have been traditionally impossible to measure.

The 94Fifty App is optimized for iOS 7 and Android with fresh, clean designs and gives athletes the ability to share their achievements with friends, family and coaches via social media.

94Fifty Smart Sensor Basketball is available for $295 at Apple Retail Stores nationwide and online at and at The 94Fifty App is available for free from the App Store and in the Android market.

94Fifty is the Official Smart Basketball of the National Association of Basketball Coaches and has been endorsed by the Amateur Athletic Union (AAU).

About InfoMotion® Sports Technologies

94Fifty® is the basketball brand of InfoMotion Sports Technologies Inc. (IST). InfoMotion is the worlds pioneering leader for innovating sports products that quantify and digitize muscle-memory based athletic skills and for managing online communities in which our customers can share and compare results. 94Fifty develops sophisticated but cost-effective basketball skill analysis technologies for the mass market. 94Fifty is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their coaches and trainers have objective information about their development. More information can be found at

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