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Inferno Records Creates Music Videos Just "Like That"

Modern technology has given artists the opportunity to share their talents with the whole world. Pop music singer, songwriter and producer, Killian Wells, made the most of that opportunity when he founded Inferno Records, putting a new spin on the outdated record label business model.

Killian left school at only 14 years old, moved to New York City and began co producing his own material at the age of 17. The music video for his debut single, "V.I.P", appeared internationally on HBO and MTV. His music has also been used by retail giant Hollister and US Airways for in flight entertainment. Having been heavily involved in all aspects of his career and enjoying the many successes that came as a result, Killian wasn't about to change his winning formula when it came time to produce the music video for his new single, "It's Like That (feat. Nixon)".

Striving for the look of a 70's grindhouse film, Killian wanted the "It's Like That" video to achieve the perfect mix of retro and urban. He had secured the talent of Hip Hop newcomer Nixon, in addition to a special appearance by YouTube celebrity GloZell. As usual, he was quite comfortable about his job in front of the camera. But when it came to the work and equipment on the production end, Killian needed some help keeping things as simple as possible, while guaranteeing a high quality final product.


He teamed up with director Felipe P. Soares, who has directed everything from music videos for The Black Eyed Peas to television commercials for Nautica. For gear, he added Blackmagic Design's Mini Converter Heavy Duty HDMI to SDI to his existing Panasonic GH2 camera and hard disk recorder for a compact and durable end to end solution.

Blackmagic Design's Mini Converter Heavy Duty HDMI to SDI includes everything Killian needs to convert from HDMI to SDI video, with the choice to embed SDI audio from HDMI, AES/EBU or balanced analog audio inputs. This was an ideal fit for his HDMI camera and SDI Recorder.

Mini Converter Heavy Duty HDMI to SDI's compact size was also ideal for this particular video, which was shot in the same diner that Cher Lloyd and Cee Lo Green filmed their respective videos for "Want U Back" and "Forget U". Killian explains, "Not only was the space small, but we had a large cast involved. A compact setup was crucial to being able to shoot on the fly."

The entire music video for "It's Like That" takes place in that diner, and starts with Killian and Nixon behind the counter, flashing back to the 50's in a matter of seconds. The music starts as soon as the daydream begins, and the vibe is fun, flashy and fully representative of the time period.

Beyond providing him the highest quality SDI conversion, the Heavy Duty model's super tough design machined from a solid block of aircraft grade aluminum is perfect for use on location. Killian recalls how the Mini Converter made its way around the diner without skipping a beat: "It was a rugged piece of equipment, so as it moved from booths to behind he counter, and everywhere in between, we didn't have to worry about being delicate. Better yet, the recessed connections eliminated any worries we had about equipment becoming unplugged and slowing us down. Built in battery power also saved us from having to connect to a power source, enabling us to work continuously."

The Mini Converter HDMI to SDI allowed Killian to work with the equipment he already had. In fact, it served as a bridge to bring two incompatible products together. He remembers, "We were able to take advantage of the small size of my prosumer Panasonic camera, which only offered HDMI output, and use it with a disk recorder that only had SDI input. Best of all, it turned out to be quick and reliable-plug and play!"

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Related Keywords:Blackmagic Design, Killian Wells, GloZell, grindhouse film, Mini Converter Heavy Duty HDMI to SDI, Panasonic GH2


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