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Industry Leader Rick Spitz Joins Cinsay, Inc. as Chief Technology Officer

(April 12, 2011)

LOS ANGELES, CA -- (Marketwire) -- 04/12/11 -- Technology and new media veteran Rick Spitz has been named Chief Technology Officer for Cinsay, Inc., it was announced today by Matthew D. Papish, President and CEO, Cinsay, Inc. With more than 25 years of expertise in technology management, Spitz served as Vice President of Software for Apple Computer, is co-founder of ReachLocal, which went public in 2010, and was VP of Product Development at Sungard's Decalog division. The announcement comes on the heels of a recent announcement that Pepperwood Partners of Dallas has entered into a definitive agreement to provide up to $40 million in financing to Cinsay.

"With Rick's breadth of knowledge and amazing tech pedigree, he is the perfect CTO for the team that will fuel Cinsay's drive to provide the most innovative and cost-effective eCommerce solutions for the world's fastest growing retail marketplace," said Papish. "From his experience at Apple to co-founding Reach Local, Rick is a proven leader in this industry, and will be focused on developing game-changing technology for our growing list of partners/clients to reach their customers in remarkable new ways."

"I am excited to accept Cinsay's offer to be their first-ever CTO. I am impressed with what they have already accomplished with their proprietary enterprise system, its unique video player with built in eCommerce, and the large number of contracts in place," said Spitz. "As an early leader in video based eCommerce, the potential for this company is tremendous. I am already planning some major initiatives that will help drive the business to new heights."

In addition to the Pepperwood financing deal, Cinsay has announced agreements to drive product sales for numerous brands, including Chevron/Texaco, Caesars Entertainment Group's World Series of Poker "WSOP," "The American Outdoorsman" and Chicken Soup For the Soul brands, as well as Health Strips, featuring spokesman Tommy Lasorda. The company also has announced the formation of a dedicated health/beauty/skin/personal care subsidiary called CinsaYtions, which already has numerous celebrity contracts in place, including those with Montel Williams, "The View's" Elizabeth Hasselbeck and Supermodel and TV host Kim Alexis.

Rick Spitz is co-founder of ReachLocal. As CTO/VP of Development at, he played a key role in that company's transition from startup to a business serving more than 5 million players. Prior to that, he was VP of Product Development for Decalog Inc. (a division of Sungard), where he headed development of financial applications used by the likes of Citicorp, Warburg Pincus and AXA. Spitz came to Sungard from Apple Computer in Cupertino, California where, as VP of Software, he led the Macintosh software development organization in defining and developing such notable Mac products as System 7, Power PC and Quicktime multimedia.

More About Cinsay, Inc.

Cinsay, Inc. delivers groundbreaking media and eCommerce experiences through its next-generation video, advertising, and eCommerce enterprise platform. Leveraging the latest internet and mobile technology, Cinsay provides a cost-effective and uniquely portable way for brands, retailers, and content owners to target their customers across the web, social, and mobile channels. The Cinsay platform leverages the strong impact video content has on a consumer's decision to purchase and then Cinsay's proprietary eCommerce software brings the store to the consumer and successfully turns a viewer into a shopper and a shopper into a buyer.

Based in Austin, Texas, with offices in Dallas and Los Angeles, Cinsay is a privately-held company.

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