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Industry Leader Adometry(R) Launches Advanced Attribution-Based Media Modeler for Online MarketersNew Tool Allows Advertisers to Conduct Cross-Channel Optimization "What If" Scenarios (May 16, 2012)
AUSTIN, TX -- (Marketwire) -- 05/16/12 -- Adometry, Inc., the leader in cross channel attribution and ad verification technology, today announced the availability of the Adometry Media Modeler. The new online media buying simulation tool leverages the power of advanced attribution technology to predictively model how campaign optimization actions will impact key performance indicators (KPIs), such as reach, visits, conversions, and more. As a result, advertisers can accurately determine how media adjustments will influence campaign goals, leading to better decisions on future investments.
Recently identified as a leader in interactive attribution by Forrester Research, Inc. (2Q 2012), scoring the highest in the actionability of outputs category, Adometry is providing additional insights to help marketers improve media campaigns with its Media Modeler tool. A feature of Adometry Attribute, Media Modeler allows advertisers to test scenarios for different media plans and forecast the impact those changes will have on in-flight campaign results. The new offering leverages historical data, both across channels and within channels, to create more accurate predictions about the impact of campaign modifications.
Key features of the media planning simulation tool include:
- Campaign Impact Reporting - instantly analyzes the effect campaign changes would have on desired key performance indicators (KPIs).
- eCPA Analysis - identifies effective cost-per-action (eCPA) figures that determine media saturation points to avoid over-investing across and within channels.
- Media Plan Optimization - combines the results from different media buying scenarios with the optimization feature in Adometry Attribute to model optimal media plans that achieve desired goals.
"Historically, online marketers could only guess the outcomes that different campaign changes would have on performance improvements," said Paul Pellman, CEO of Adometry. "With our new media modeling tool, we're helping online marketers to leverage the power of attribution in a new way by enabling them to accurately pinpoint the ideal campaign optimization changes they should make to achieve their goals."
Adometry was named a leader in interactive attribution in the April 2012 Forrester Research report: "The Forrester Wave: Interactive Attribution Vendors, Q2 2012" and received top scores in several categories, including actionability of outputs, input management, implementation and use, and product strategy. In the same report, author Ari Osur writes, "[Adometry's] principled statistical attribution approach, optimization tools, and integration flexibility helped to plant the vendor in the Leader category."
To learn more about the new Adometry Media Modeler, visit http://www.adometry.com/technology-services/science-of-adometry.php. For more information on Adometry, visit www.adometry.com or follow us on Twitter: @Adometry.
Adometry, Inc. provides cross-channel attribution intelligence, plus auditing and scoring metrics, to optimize results for the world's leading online advertisers, publishers, and ad networks. Through its SaaS-based advanced analytics, Adometry processes and analyzes tens-of-billions of impressions and advertising transactions per month to identify the true consumer purchase-decision journey and to maximize marketing ROI. Adometry combines a scientifically proven methodology with a flexible and easy to implement solution to generate results in as little as two weeks. Headquartered in Austin, Texas, Adometry is privately held and backed by Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. For more information, visit www.adometry.com.
Adometry is a registered trademark and Adometry Attribute and Media Modeler are trademarks of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.
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