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Indosat Ooredoo calls on Cloudera to reduce capital and operational costs by 46%
JAKARTA, Indonesia, April 26, 2018 /PRNewswire/ -- Cloudera, Inc. (NYSE: CLDR), the modern platform for machine learning and analytics, optimized for the cloud, announced that Indosat Ooredoo, the leading telecommunications service provider in Indonesia, has adopted Cloudera Enterprise to enable real-time insights across over 200TB of data and to harness the power of more than 10TB of data collected daily into a centralized hub. With Cloudera's solutions, Indosat is able to generate accurate business reports in real-time, make prompt, informed decisions and gain a competitive edge. Since implementation, Indosat has decreased capital and operational costs by 46%, according to reports from Indosat.
Indonesia has a mobile penetration rate of 91% and 123.3 million active mobile internet users, making it one of the most data-rich telecommunications markets in the Southeast Asia region1. Indosat's legacy system could not scale to manage the rapid growth of data, thus becoming inefficient and costly to maintain. It required more than five days of work to generate "daily reports", delaying the correction of problem areas to improve product and campaign performance. This delay in time to insight from the legacy data architecture was deemed inadequate to meet the fast-evolving demands of Indonesian consumers who wanted real-time access to data usage and charges.
Within the first three months of implementation, Cloudera's machine learning and analytics platform enabled critical business insights across data from the entire organization, including 200TB of customer service centre data (225 billion call records). Indosat is now harnessing Cloudera Enterprise in two key business areas.
- Business Intelligence: Access to accurate, real-time insights has provided Indosat with the ability to review the performance of marketing campaigns and products in a timely manner. With near real-time access to business insights, Indosat's management and marketing departments can identify areas for improvement and take corrective actions to immediately improve outcomes.
- Customer Experience: Today, Indosat's call records are analysed within minutes, a process that previously took more than a day. Cloudera's platform ingests and analyses data from various sources before making it securely available on an enterprise-wide centralized hub. This enables Indosat's customer service officers to have a real-time, 360-degree view of each customer, thus supporting quick query resolutions and an enhanced customer experience. Indosat is also in the process of developing predictive modelling capabilities with Cloudera's machine learning platform in efforts to reduce customer churn levels, develop targeted marketing campaigns and offer tailored products.
"We were impressed with the strength of Cloudera's local presence in Indonesia and its robust partner ecosystem. During the implementation process, Cloudera proved to be a valuable partner and trusted advisor for us by providing support every step along the way on our digital transformation journey. Cloudera guided our teams to harness the power of machine learning and analytics and drive Indosat to greater success. We see the relationship between Cloudera and Indosat as a partnership, and not just a typical vendor-client relationship," said Julian Mulya Wirawan, Division Head of Business Intelligence and Data Warehouse Solution, Indosat Ooredoo. "The transition to Cloudera's platform also enabled us to achieve a more cost-efficient, streamlined and simplified data management architecture by eliminating data duplication and data silos."
"Cloudera helps telecommunications companies such as Indosat to unlock the potential insights and value of data generated daily. With Cloudera's scalable platform powered by machine learning and analytics at the core of Indosat's data architecture, Indosat can dramatically improve business performance and customer satisfaction levels," said Mark Micallef, vice president, Asia Pacific at Cloudera. "We look forward to continue working hand-in-hand with Indosat to strengthen their position as a leading telco in Indonesia."
About Indosat Ooredoo
Indosat Ooredoo, member of Ooredoo Group, is building Indonesia's leading digital telco, enabling access and greater connectivity for everybody and every business. Focusing on human growth, Indosat Ooredoo aspires to enrich the lives of Indonesians in the digital world and proactively offer solutions to fulfill their needs. Indosat Ooredoo was recognised in the Most Innovative Company of the Year category in the 2015 Asia Pacific Stevie Awards.
Ooredoo is an international communications company operating across the Middle East, North Africa and Southeast Asia. Serving consumers and businesses in 10 countries, Ooredoo delivers the leading data experience through a broad range of content and services via its advanced, data-centric mobile and fixed networks. Its shares are listed on the Qatar Stock Exchange and the Abu Dhabi Securities Exchange.
At Cloudera, we believe that data can make what is impossible today, possible tomorrow. We empower people to transform complex data into clear and actionable insights. We deliver the modern platform for machine learning and analytics optimized for the cloud. The world's largest enterprises trust Cloudera to help solve their most challenging business problems. Learn more at cloudera.com.
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Cloudera and associated marks are trademarks or registered trademarks of Cloudera Inc. All other company and product names may be trademarks of their respective owners.
This press release contains forward-looking statements including, among other things, statements regarding the expected performance and benefits of Cloudera's offerings. The words "believe," "may," "will," "plan," "expect," and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to risks, uncertainties, and assumptions. If the risks materialize or assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. Risks include, but are not limited to, risks described in our filings with the Securities and Exchange Commission (SEC), including our Form S-1 Registration Statement, and our future reports that we may file with the SEC from time to time, which could cause actual results to vary from expectations. Cloudera assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release.
1 Digital in 2017: Southeast Asia, We Are Social, January 2017
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