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Indie Rock Sensations Grouplove to Live Web Chat With Fans on Tuesday(December 12, 2011)
SAN FRANCISCO, CA -- (Marketwire) -- 12/12/11 -- Indie rock band Grouplove will host a live video webchat with their fans on Tuesday, December 13th. Using the OpenTok Video Platform, the chat will take place on Grouplove's website as well as their Facebook page.
Grouplove are no strangers to the technology scene. The group's latest single 'Tongue Tied' is featured in the new TV spot for Apple's iPod Touch and their previous single "Colours," was featured on the soundtrack for Madden NFL 12 and FIFA 12.
"We're really excited," said Grouplove member Hannah Hopper. "Doing video chats, answering questions and doing funny little things... it could get weird."
Atlantic Records spokesperson, Gurj Bassi, added: "We are always searching for new and exciting ways for artists to engage with fans and this technology helps fuel that goal. Video chatting enables a personal connection between artist and fan in a way that's not possible through other networks. Through video chatting, interaction really comes to life."
Ian Small, CEO of TokBox, the company behind the OpenTok Video Platform commented: "Musicians and celebrities have grasped the power of face-to-face communication very quickly. With such intense schedules and passionate fans, a webchat is a quick and simple way to give their audience a thrill from the comfort of their own home."
OpenTok by TokBox is the leading global interactive video platform, facilitating the addition of face-to-face experiences into any web property. Offering scalable, customizable solutions for enterprises, entrepreneurs and developers through an open and flexible API as well as simple plug-n-play apps, anyone with a web presence can harness the power of real-time communications to drive user engagement within their site or service. Based in San Francisco, CA, TokBox is privately held, with venture backing from Sequoia Capital, Bain Capital Ventures, DAG Ventures, and Youniversity Ventures.
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