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Indian Broadcaster Zee Selects VertigoXmedia

Upgrades newsroom with Xmedia Suite and VertigoCG (November 08, 2005)

Indian broadcaster Zee News, part of Asia's leading satellite television player, Zee Network -- which launched popular television channel Zee TV in 1992 and has now grown to a 25-channel bouquet -- has upgraded its newsroom with two VertigoXmedia products: the Xmedia Suite for graphics automation and a VertigoCG unit to render and play out the graphics. Vertigo's Creative Services team also will take an active role in the installation by redesigning Zee News' on-air look.

"We considered several graphics automation systems currently on the market and found that Vertigo provided us with the best solution for our application," said Mr. Laxmi Goel, Zee Network's Director, News Group. "With its template-based approach to graphics automation, the Xmedia Suite is exactly what we need to achieve greater levels of efficiency and consistency in our unique station branding. Upgrading this branding with the help of Vertigo's design team will help underscore our role as one of the most popular brands in India."

Zee Network is India's largest vertically integrated media and entertainment company, with an integrated range of businesses encompassing the content-to-consumer value chain of the media and entertainment industry. It has achieved many firsts in India, including being the first to launch Hindi general entertainment, cinema, 24-hour news, and regional bouquet channels, which has made it the world's largest producer and aggregator of Hindi programming. It has the country's largest market share, reaching an estimated 45 million Indian households and 350 million viewers in over 120 countries worldwide.

Vertigo's Xmedia Suite provides Zee News with a powerful set of tools for automatically creating, managing, and playing out real-time, dynamic broadcast graphics. It acts as a centralized asset management system, storing and managing all digital assets as well as real-time data feeds from virtually any source. The Zee News staff can design new templates with simple drag-and-drop operations, linking them to live data feeds so that the system automatically generates up-to-date graphics.

The VertigoCG installed at the Zee News facility is a low-cost, full-featured graphics system that provides performance levels rivaling that of much more expensive character generators and graphics platforms. Used in conjunction with other products in the Xmedia Suite, the VertigoCG provides master control and production graphics as well as video playout capabilities for a wide range of advanced real-time broadcast applications. It combines broadcast-quality video hardware with a real-time software rendering system, an easy-to-use authoring environment, and a flexible on-air control interface.

Vertigo's Creative Services team has created informational graphic designs in the most demanding television broadcast environments, including high-profile election campaigns and major sporting events. World-renowned for its expertise in executing design concepts, the Creative Services team swept the News, Out-of-House, Informational Graphics category of the 2005 BDA North America Design Awards.

More information about VertigoXmedia is available at

About Zee Network
Zee Network (BSE: ZEE.BO and NSE: ZEE.NS) is the pioneer of satellite broadcasting in India and is one of the first private-sector entrants to the Indian broadcasting industry. It launched its flagship television channel, Zee TV, in 1992. Since then, it has transformed itself into an integrated media conglomerate with operations spanning the entire media spectrum including television programming, satellite broadcasting, cable distribution, film production and distribution, music publishing, long-distance education, and animation software creation. Zee boasts its presence in all major markets in the world, including Asia Pacific, the Middle East, the United Kingdom, the United States of America, Africa, the Caribbean Islands, and Canada.

About VertigoXmedia
VertigoXmedia is an innovator in the field of graphics automation solutions for broadcast television, cable, and digital signage. The company's products significantly streamline the graphics production workflow by offering the ability to automatically capture and control live data, create corresponding data-driven graphics, and deliver professional, real-time graphics to multiple output channels. VertigoXmedia also offers creative design, integration, and consulting services. VertigoXmedia's products and services have been used by many of the world's leading broadcasters, including CBS, CNBC, CNN, ESPN, FOX, NBC, Time Warner Cable, CBC/Radio-Canada, CTV, Global Television, and others around the world.

For more information, visit


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Related Keywords:VertigoXmedia, Zee, Xmedia Suite, VertigoCG, Zee Network, graphics automation, broadcast graphics,

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