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Imprev Introduces ePostcards: 57-Touch "Soft-Sell" Social Marketing Campaign for Agents

(June 19, 2012)

BELLEVUE, WA -- (Marketwire) -- 06/19/12 -- ePostcards, a new multi-touch digital marketing campaign for real estate agents, are being launched by real estate marketing technologies firm Imprev. Simple to create with fully custom messaging capability, ePostcards help real estate agents solve one of the their biggest challenges: finding a simple, clever and non-intrusive way to stay in touch digitally with past, current and future home buyers and sellers.

"ePostcards give agents a convenient and welcoming way to 'converse' with their clients and prospects," said Renwick Congdon, CEO and Founder of Imprev. "This low-key approach helps agents nurture the social side of a business relationship."

ePostcards are ideal for social media sharing, including posting to Facebook, Twitter, Google+, Pinterest, an Agent's Website or any other website, or by email. "They are also designed to look great on an iPad or Smartphone," Congdon said.

The release includes an additional two-dozen fully branded business ePostcards, for agents to customize for use in promoting Open Houses, Just Listed, Just Sold properties or other business-focused communications. These 24 designs allow agents to include all their contact data, photo and logo.

Based on Events and Holidays throughout the year, the 83 new ePostcards designs offer agents 57 different opportunities to connect to their spheres of influence. ePostcards will be made available for free to more than 100,000 current Imprev Marketing Center users, including private-label Marketing Center customers, which Imprev powers for some of the largest brand names in real estate.

Effective July 1, Imprev is making its ePostcards social marketing product available to all retail subscribers to Imprev's digital eMarketing Suite ($299 per year, 6 product categories, with full personalization, branding and unlimited use) and Imprev's exclusive Virtual Ad Agency Suite ($499 per year, 19 product categories, with full personalization, branding and unlimited use). More detailed product information can be found online at

Imprev's eMarketing Suite gives agents unlimited Express Vignettes (multimedia presentations featuring up to 30 photos, customized text and selectable music soundtrack), full-motion eCards, which also feature accompanying music that can be personalized, 12-months worth of eNewsletters that can use any of Imprev's exclusive Article Library featuring pre-written text on 200 timely topics, Digital Brochures and Imprev's Craigslist Display Ad designs, one of its hottest new marketing products. Agents can store their uploaded photos with Imprev's Image Assistant, which also provides hundreds of royalty-free stock images for agent's use. The Suite also includes Imprev's popular Phrase Assistant, a tool embedded within each product, featuring more than 900 real estate-specific home feature phrases to help agents overcome writers block, as well as instantly store text agents create for each listing for future reuse. The annual subscription is $299 per year. Details are at

Imprev's Virtual Ad Agency Suite ($499) provides agents a complete package of marketing products and tools for all their print, multimedia and digital marketing needs. The comprehensive Suite includes every product Imprev offers in its Print Plus Suite ($199), eMarketing Suite ($299) and Virtual Tour Plus Suite ($299), and includes Imprev's powerful email and contact program called "ROI Pro," a CAN/SPAM compliant program that allows agents to manage up to 1000 personal contacts, schedule emails, and provides detailed tracking statistics. Details are at

About Imprev
Imprev, Inc. is the leading provider of private-label Marketing and Design Centers for real estate brokerage firms, and is currently licensed to more than 200,000 real estate agents worldwide. Imprev-powered Marketing Centers provide brokers and agents with digital and printable marketing products and tools, including iPad presentations, Craigslist Display Ads, automated eMarketing, social marketing (Facebook, Twitter) material, Virtual Tours, Video, Flyers and eFlyers, Postcards and ePostcards and more. Imprev helps agents simply and cost-effectively create an impressive personal image merged elegantly with the influence of their company's brand. Established in 2000, Imprev is headquartered in Bellevue, Washington. Visit Imprev at

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Imprev, Inc.
Kevin Hawkins
VP Communications & Marketing

Copyright @ Marketwire

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