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Impetus Launches Big Data Quick Start "Gear Up to Summit" Program at the O'Reilly Strata Conference 2012 in Santa Clara

(February 28, 2012)

SAN JOSE, CA -- (Marketwire) -- 02/28/12 -- Impetus Technologies (, a leader in IP-enabled services for Big Data Analytics, today announced that it will be launching a Big Data Quick Start program for companies trying to embrace the emerging Big Data technology paradigm to achieve next generation business insights from their ever growing data.

Anand Raman, Big Data Practice Leader at Impetus, quotes, "The Fortune 100 and 500 companies that we are engaged with, are looking to embrace faster analytics. It is among the most critical decisions that management teams will be taking in 2012 and beyond. The Impetus Quick Start 'Gear up to Summit' program leads business and IT executives through a methodical approach to address their big data analytics challenges.

We want our customers to make informed decisions about Big Data technologies and Analytics infrastructure."

The Quick Start program comprises three modules; Gear up (1 day session), Base Camp (5 day session), and Summit (5 day session), for business and technology teams, leading them to a customized architecture blue print for their top Big Data use cases.

Furthering the Impetus Thought Leadership initiative, Vineet Tyagi, Head of Innovation Labs at Impetus, will be presenting the session "Big Data...Big Costs?" on March 1st. He will share the best practices of creating high-performing and cost-effective big data solutions that offer considerable savings on cost per TB of data managed and analyzed.

He will discuss the intricacies of total cost of ownership of Hadoop, NoSQL, and similar solutions which involve hidden factors such as building teams, training costs, getting production-ready, and so on. He will also discuss how to reduce costs, choose the right technology options, and address some of the unsaid issues of dealing with Big Data.

Impetus works with Fortune 100 companies to build solutions that derive intelligence from Big Data data using a vendor neutral approach with partners including EMC-Greenplum, Cloudera, MapR, Datastax, MongoDB, Vertica and Teradata-Aster among others.

With a focused Big Data Practice, Impetus offers IP-enabled architecture, design and implementation services for building enterprise class Big Data Analytics solutions.

About Impetus

Impetus is a software R&D and engineering services company with significant investments and expertise in emerging areas like Big Data Analytics, High Performance Computing, Cloud Enablement, Mobility and Social Media.

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