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Imaginary Forces Titles "The Prize Winner Of Defiance, Ohio"Creates main title sequence for the new Revolution Studios & DreamWorks release (October 05, 2005)
Imaginary Forces creates main title sequence for "The Prize Winner Of Defiance, Ohio"
Based on a true story, Evelyn Ryan (Julianne Moore) is a devoted housewife and mother of 10 in the 1950s. Her husband (Woody Harrelson) can't seem to make ends meet so the enterprising Evelyn defies the conventions of the day and kept her family financially afloat with wit, poetry and perfect prose during the Eisenhower-era jingle contests.
To re-create the world of contesting, IF Creative Director Karin Fong and her design team constructed a rich and poignant title sequence using actual contest forms, prizes, images and ads from the '50s.
"We aimed to bring the audience into this particular time period and world, and make them understand the nature of these jingle-writing sweepstakes," says Karin
Fong credits Director Jane Anderson for her closeness with the real Ryan family including daughter Terry, who wrote the book upon which the movie is based. With unfettered access to the Evelyn Ryan's notebooks and keepsakes, Anderson was able to reference and use authentic contest forms and materials.
After discussing with Anderson, Fong wanted to capture the excitement of opening Evelyn's drawers full of box tops, coupons and letters, and recreate the feeling in the titles.
"The filmmakers had such a personal connection with the family," says Fong. "We had access to many artifacts, everything from the blank forms to a letter from Young & Rubicam announcing that Evelyn had won a prize. This type of contesting had been very popular, but had been totally eradicated by the modern sweepstakes. This lost part of pop culture required wit and writing skill. You could imagine many of the housewives that participated would be actually trying their hand at advertising copywriting if they had the chance."
The contests of this age were tests of literacy mettle and intellect, and Evelyn Ryan churned out hundreds of essays, poems and slogans to win candy, appliances, watches, luggage, trips, and even automobiles from corporate sponsors. The prizes and merchandise frequently were traded for cash to pay off bills, buy personal effects and pay for emergency visits to the local hospital.
As big fans of flea markets and printed ephemera, creating the title was something of a treat for the designers. Fong and her team scoured the Rose Bowl Flea Market and their personal collections for the visuals, type, and textures for the 50s style advertising layouts that they created. "One of the best parts of designing for such a modern period piece is diving into the visual treasure trove of vintage magazines and advertising. Coupons that screamed, 'Win stock in the company of your choice' say it all. There's an innocence, a whimsical spirit we wanted to express in this piece."
Designed & Produced by: Imaginary Forces (IF)
Creative Director: Karin Fong
Producer: Greg Talmage
Designers: Karin Fong, Stan Lim, Ronnie Koff
Animators: Vinh Chung, Nick Rubenstein, Brett Krauss
Editor: Justine Gerenstein
Inferno Artists: Andy Dill, Matt Spencer
Coordinator: Alyssa Evans
About Imaginary Forces
Founded in 1996, Imaginary Forces (IF) is a creative communications agency based in Los Angeles and New York. The award-winning work spans the diverse industries of feature film production and marketing, corporate branding, architecture, commercial advertising, and interactive media.
IF has produced main titles and marketing campaigns for several feature films and television series such as The Legend of Zorro, Ray, Spider-Man, Seven, The Chronicles of Narnia, Angels in America, and Band of Brothers. Additionally, IF served the role of producer on the entire Blade trilogy. IF has also created acclaimed commercial campaigns for Nike, Herman Miller, and Smirnoff, and produced network rebranding packages for USA, Animal Planet, and Lifetime.
Fusing architecture and media, IF has created branded experiences for BMW, MoMA, Morgan Stanley, Wynn Las Vegas, IBM, and the NFL's Baltimore Ravens. Following the events of September 11, IF, together with colleagues from five architectural firms, formed United Architects--a collaboration that combined architecture, storytelling, and filmmaking to address the social, emotional, national, and international issues involved in the redesign of the World Trade Center site.
IF is comprised of over 70 creative professionals: art directors, designers, writers, strategists, animators, editors, producers, and film directors.
For more information visit www.imaginaryforces.com.
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